Tuesday, November 27, 2012

The December New Moon Is Out--Check Your Inbox


For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our December issue of the New Moon was mailed this morning. This issue includes:
-Invoking the Holiday Spirit on a Budget
-Shelftalkers (Beyond Soul Mates, As Above Tarot Deck, I Saw Your Future And He's Not It, and Magical Qabalah for Beginners)
-January New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, December 2012 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Monday, November 19, 2012

Invoking the Holiday Spirit on a Budget

Hi Booksellers,

Enjoying the holidays—and getting into the “spirit” of the season—doesn’t come easily for everyone. It may be especially tough for those who work in retail. Long hours, crowds of stressed shoppers, and pressure to make your year end financial goal can shred anyone’s nerves. After weeks of this madness, who’s got energy for fa-la-la-la-la?

Luckily, it’s possible to keep the Grinch at bay and actually enjoy the most wonderful time of the year. We invited author Deborah Blake to talk about easy, inexpensive ways to create a festive, uplifting atmosphere in your store that will influence your staff, as well as your customers. With a little luck, all this positive energy will result in strong sales, too!



 
Invoking the Holiday Spirit on a Budget
By Deborah Blake


The holidays are a wonderful time to run a shop—I know, since I manage The Artisans’ Guild, a not-for-profit artists’ cooperative shop that I co-founded thirteen years ago with a friend. We feature local and regional artwork and crafts, not books, but we face many of the same problems other small stores do at this time of year. In short, how can we be festive and make the most out of the sales opportunities—without spending too much money or ending up burned out and crabby?

Press Releases Versus Ads
Whether your store emphasizes Christmas, Yule, or everything in between, there are a few fun, simple, and inexpensive things you can do to make the most of the season. As someone who runs a not-for-profit, I am used to doing things on a shoestring. For instance, since we have no advertising budget to speak of, we use events and special occasions as excuses to put out press releases (which are free, as opposed to taking out ads). A guest author visit coupled with a fun giveaway might be just the ticket.

Inspiring Ornaments and Decorations
There are lots of ways to decorate on the cheap, too. Get in the holiday spirit by hanging evergreen swags (real or imitation). Make ornaments that double as advertising of your merchandise by cutting out pictures of book covers from your catalogs and pasting them on to poster board or cardboard. Hang each one from a red ribbon and fasten them to your swags, so people can see them and get inspired.

Write up a large “Santa’s List” of top ten gift ideas in the shape of a faux-scroll and hang it on a wall. And be sure to set up a display table with great books, and any other merchandise—but make it special by adding snapshots of happy people showing off their gifts. You can take advantage of any cute kids, animals, or staff you happen to know.

Add a Spiritual Touch
If you want to add a spiritual touch, you can set up a store altar with candles (if it is safe to do so) or tiny battery-powered tea lights. Encourage both staff and customers to light a candle for a wish for the coming year, or to send good energy out into the world. If you don’t want to use candles, set up a small tree, and leave cut out “ornaments” of paper in seasonal shapes for people to write their wishes on, and then hand on the tree. You can use this to increase your mailing list, if you use one, by combining the ornaments with a giveaway. Anyone who hangs a wish on the tree can be entered into a giveaway for a gift basket of goods from your store (or a gift certificate), and they must write their name, address, and email on the back to be entered.

Holiday Giving
In this especially tough year, you may want to use your store to help give back to those in need. Put out a basket to collect canned goods for local food pantries, and let everyone who contributes be entered into a giveaway for a book that has some spiritual meaning.

Help Staff De-Stress
The holiday season can be stressful for shop owners and employees, so don’t forget to do a little something special to make this fun but busy time a little easier on everyone who works at your shop. If you have space, a small altar set up for the staff can give people a place to de-stress and relax for a moment or two each day. Encourage everyone to add a small item with special meaning to the altar or table, or have everyone bring in a picture of themselves celebrating the season with family or friends. And feel free to light a candle every day for prosperity.

A Contest Starring Pets
For a lighter note, you can run a “Pets who read,” contest. Have customers bring in photos of their pets “reading” a favorite book that was purchased at your store. You can enter everyone in a contest and pick a winner at the end of the month, or let people vote for which photo they like the best. Don’t forget to include treats for the pet in with the prize!

Happy holidays!

***

Photo by John Mazarak
Deborah Blake is the author of six books from Llewellyn Worldwide, including Everyday Witch Book of Rituals (2012), Witchcraft on a Shoestring (2010),  Everyday Witch A to Z Spellbook (2010) and The Goddess is in the Details (2009). She also has a regular column in the Witches & Pagans Magazine and has articles in many of the Llewellyn annuals. She lives in upstate New York where she is theoretically in charge of five cats and fifty artists. Visit her online.

Deborah on her favorite metaphysical store:
“I get most of my supplies from AzureGreen and I have for many years. They have a wide range of stock, good quality and low prices, and the nicest folks working there. They’re a small company and I love them.”







For more articles on keeping your cool throughout the holiday season, check out “Merry Blissmas: The Key to a Stress-Free Holiday” by Andy Baggott, “Joy to the Store: 5 Keys to a Happy, Sane, and Prosperous Holiday Season” by Tess Whitehurst and “Enjoy a Ten-Minute Bliss Break this Holiday Season” by Kala Ambrose.

Do you have a strategy for staying positive throughout the hectic holiday season? Please share!

Tuesday, October 30, 2012

The November New Moon Is Out--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our November issue of the New Moon was mailed this morning. This issue includes:
-Yule Ideas for Everyone
-Shelftalkers (From the Cauldron Born, Great Sex Made Simple, New Paths to Animal Totems, and Our Children Live On)
-December New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, November 2012 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Thursday, October 18, 2012

Yule Ideas for Everyone

Sigh. It seems as though another year has flown by; wasn’t it just Labor Day yesterday, and Midsummer the week before that? Though many of us will be loathe to see the longer, warmer days of summer and autumn end, there is something magical about the palpable change in the air, the feeling of renewal that comes with that change, even if we are entering the dying, and then dormant, portion of the seasonal cycle.

The crisp autumn air, the smell of wood-burning fireplaces, followed by the promise of the season’s first snowflakes…to me, these things bring such happiness. And Yule! A most magical of holidays, when we celebrate the turning of a new year, and the promise of warmth and rebirth ahead.

As we near this magical time, it can be hard to reconcile plans (both personal and business) between the sacred and the secular, as well as between the spendy and the thrifty. That said, there are many ways to make Yule more than just trees and candles –without breaking the bank—at both your home and your store.

Décor
For me, decorations are always a great way to set the mood for any holiday season, Yuletide included.
  • Candles. One of my favorite parts about having shorter days (or, perhaps, the only thing I really like about having shorter days) is lighting candles around my home, creating a sparkling, warm atmosphere. Candles can be found at many retailers, both offline and on, and made from many different ingredients.
  • Incense. Smell is one of the first things we notice when we enter a building or home; why not use some that celebrates the season? For a magical, uplifting, and thrifty option, try making your own incense or potpourri.
  • Decorations. At this time of the year, stores are overflowing with a vast assortment of holiday decorations; however, I think it is much more magical (not to mention cheaper!) to create my own. These crafts also make for fun party activities.
  • Colors. Colors are a huge part of décor, and I like to use those that are not only traditionally seasonal but also magically appropriate. White is great for spiritual strength and purity, and reminds us of the snow outside our windows; Green is reflective of the renewal and generosity of the season; Blue brings us inner peace and tranquility; and Silver removes negativity and reflects the beauty of the Full Moon.
  • An Altar. Perfect for store or home, a Wheel of the Year altar can be suited to any Sabbat, including Yule.

Rituals
Another strong way to connect to the season, to our friends and family, and to our ancestors is through rituals. These make great activities to do alone, to do with friends or family members, or to host as a store activity.

Activities and Parties
There is something about Yuletide that just seems to warrant having a party or other event. Looking for ideas? Look no further!

Still looking for more ideas? Check out "Celebrating Yule without Losing Your Mind—Or Your Life Savings."

Tuesday, September 25, 2012

The October New Moon Is Out--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our October issue of the New Moon was mailed this morning. This issue includes:
-"Scott Cunningham: The Real Deal," from author Donald Michael Kraig
-Shelftalkers (Cunningham's Magical Sampler, Dragons for Beginners, Initiate, and My Conversations with Angels)
-November New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, October 2012 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Friday, September 21, 2012

Scott Cunningham: The Real Deal

Legendary Wiccan author
Scott Cunningham
Dear Booksellers,

Anyone who is familiar with Wicca and Witchcraft undoubtedly knows the work of Scott Cunningham. Nearly two decades since his passing, he remains an iconic and revered figure in the magical community. Many of his books—including Wicca: A Guide for Solitary Practitioners and Cunningham’s Encyclopedia of Magical Herbs—are considered classics and continue to inspire and inform those new to the Craft.

Llewellyn is proud to present a special collection of Scott Cunningham’s essays, spells, and rituals—originally published in the first editions of Llewellyn’s Magical Almanac. Cunningham’s Magical Sampler contains timeless wisdom on perennially popular topics such as the sabbats, Hawaiian magic, magical gardening, protection magic, bird charms, moon spells, Yule trees, herbal remedies, and ancient Greek oracles.

To celebrate the November release of Cunningham’s Magical Sampler, I’ve invited Donald Michael Kraig to share a few stories about the legendary Wiccan author who was also his esteemed friend and colleague.

Scott Cunningham: The Real Deal
By Donald Michael Kraig

“Hey Don, watch this!”

Cunningham’s Magical Sampler
November 2012

I was sitting in the big, ugly, green chair in the living room of the apartment I shared with Scott Cunningham. I hadn’t known him at all when I sub-leased a room from him in 1980, but in four years we had become good friends. Now, the tall, skinny, young man came out of his bedroom. He was holding a small cauldron, perhaps three or four inches in diameter, by the metal ring that looped over its top. I could smell a piece of saltpeter-laced charcoal burning inside.

He waved his hand over the mini-cauldron. As he did, I noticed his fingers moving as he dropped some sort of granulated powder onto the coal. The powder, which I later learned was made from benzoin resin, sparkled and flared dramatically. “Wow,” I said. “I think I may have something even better. Wait here.”

I was working part time at a sleight-of-hand magician’s supply shop. Yes, I was a magic geek as well as being a student of Western ceremonial magic. I had a small squeeze bottle that was filled with the powder of a dried moss called lycopodium. This combination allowed you to spray a fine, aerated stream of the powder past flame, leaving a trail of fire. The effect was called “Dragon’s Breath.” I went into my room, found my bottle and brought it out. Hiding the small bottle in my hand and squeezing out a spray of powder over the red-hot coal in the cauldron, I intoned in my best geeky magician voice, “Behold! The breath of the dragon!”

A thin line of fire lit up the room. To my surprise, Scott suddenly pulled away the tiny cauldron. “Hey!” he said, rather sternly. “That’s my ritual cauldron for personal use. It’s not a magic trick.”

I apologized profusely. I didn’t know the cauldron was a sacred ritual object and realized that he would now go back to his room and do some intense purification and sanctification rituals for this small cauldron, just the size of a coffee cup.

Scott and I knew a couple, I believe they were married, who had a concept of magic based upon what they read in novels. They said that the people they had met who claimed to be great magicians weren’t. They were looking for people they called “realies,” people who did real magic and were not self-deceived or just poseurs.

Even though Scott’s magic (he never spelled it “magick”) wasn’t the kind you found in fiction, it was definitely real. Scott was a realie.

It’s often surprising to see a true magic practitioner at work. They don’t need to show off or be the center of attention at rituals. Instead, they just do the work. They do it passionately and with intensity. I believe this intensity is a key to both real magic and creativity. It’s something I learned from Scott.

Scott passed to the Summerlands in 1993, years before the explosive growth of personal computing. Although he was using a computer toward the end of his all-too-short life, for most of the time we shared an apartment, he used an old IBM Selectric typewriter. The machine printed a very beautiful page. But because of its complexity, and his constant use, it was always breaking down. He had a repair contract so he could get it fixed quickly.

I remember many times hearing his astoundingly fast typing from behind the door to his room. Then, there would be a pause, followed by some tentative letters being pressed. This was followed by pounding on his desk with his fists as he shouted, “Damn! Damn! Damn!” He then came out to the living room where the phone was located, called the repair service, and set up an appointment.

You might think that this would give him an excuse to take the rest of the day off. Not Scott. He would immediately bring out some books from his library and start taking notes, or travel to the library to do research on books he didn’t own, or work with herbs and candles or other magickal objects to determine if some ritual or technique he was describing actually worked.

Nothing, save his final illness, would really stop him. He did everything with a calm intensity and focus—his writing, his magic, and his relaxation.


* * *

Donald Michael Kraig is the author of The Magical Life of Scott Cunningham, Modern Magick, and Modern Sex Magick. He writes The Magical Universe blog and teaches courses in the Southern California area on such topics as Kabbalah, tarot, magic, tantra, and psychic development.

Donald Michael Kraig on his favorite bookstore:

“I literally grew up at the Bodhi Tree in West Hollywood. They have in-depth sections on every metaphysical topic. Here’s hoping new owners will make the store even greater when it reopens in the spring of 2013!”




Are you a fan of Scott Cunningham? Is there a particular book of his that strongly influenced you?






Get a Jump on the Holiday Hoopla: Must-Grab Gifts

Hi Booksellers,

With Halloween yet to arrive, I admit it seems a tad early to bring up the holidays. It’s the calm before the storm, right? So, before we’re blown away by a whirlwind of parties, decorating, and baking, let’s talk about some exciting gifts that will satisfy a variety of tastes. 

From cat lovers to fairy fanatics, the steampunk crowd to Witches and Pagans, we’ve got you covered.



Felines Forever

Eyes on cover
glow in the dark
!

 
Cat’s Eyes Journal

Black Cat Satin Tarot Bag

Tarot of Pagan Cats Mini Deck

Tarot of the White Cats
 
Cat Note Box



Witches and Pagans






Enchanting and Beautiful Faeries

  










  

Steampunk and Goth




















Powerful and Pretty Runes

 Blue Onyx Runes
           
 Golden Quartz Runes Hematite Runes
Blue Onyx Runes Golden Quartz Runes Hematite Runes