Small Business Owners: 6 Strategies to Optimize Your Social Media Marketing

I stumbled upon a great article this morning from eM+C (eMarketing and Commerce) discussing ways that small businesses can capitalize on the marketing they do through social media and online. The article, titled "6 Strategies to Optimize Social Media Marketing for Small Business Owners," presents 6 different ways that small business owners can beef up their online presence and increase their followers.

The article focuses on several aspects, including:

• Creating and sharing content
• Listening and engaging with your online followers (even when negative)
• Adding photos and videos to your feeds
• And more!

You can read the full article here.

Looking for some quick ideas for content to share with your store visitors and your online fans? Check out our full page of shelf talkers, stuffers, and other downloads, or sign up for our New Moon Newsletter (shelf talkers and stuffers are included in each issue).