Showing posts with label Barbara Moore. Show all posts
Showing posts with label Barbara Moore. Show all posts

Wednesday, January 16, 2013

The Book of Shadows Tarot, Volume 1: As Above

In 2008, Italian Tarot publisher Lo Scarabeo asked Tarot author and expert Barbara Moore to create a pair of decks called the Book of Shadows Tarot; beyond that, they specified no other requirements. Barbara was free to do whatever she wished within that framework. How did she arrive at her foundation of "As Above, So Below?"

The following entry was originally posted by Barbara Moore in the Llewellyn Journal on January 28, 2013. Here she discusses the creation of the Book of Shadows Tarot Kit and the first volume in the kit, the As Above Tarot Deck.


In 2008 I spent some time in Italy with the good folks at Lo Scarabeo. They asked me to create a deck, or rather a pair of decks. The set was to be called Book of Shadows Tarot and was to be comprised of two separate decks. Beyond that, they had no requirements. I was free to do whatever I wished within that framework.

It took a while before I figured out how to approach the project. One consideration was to create one deck as simply symbolic and the other simply evocative or intuitive. I still like that idea and might pursue it in the future. But I wanted the structure to somehow reflect the theme, a Book of Shadows.

Also, because I was trained in the Rider Waite Smith (RWS) tradition of tarot, those are the kinds of decks I've created. Maybe it was time to try something completely different. Tarot is continually evolving; it didn't begin as the RWS and likely won't end as that. So why not take this opportunity to create something completely new?

After considerable thought, I decided to use the spiritual belief, "As Above, So Below as my organizing theme.

The first deck would represent "As Above." In this deck, I would explore the non-RWS possibilities. Each card would represent the theory and teachings of Wicca.

The second deck, So Below, would be a RWS-based deck that shows how the magic of Wicca (for I believe that all of Wicca is Magic...although not necessarily the same as Witchcraft) is experienced by Wiccans in every day life.

Creating As Above was an exhilarating challenge. I worked within the structure of the Major Arcana and for suits with fourteen cards each. I kept the archetypal core meanings of the Majors fairly closely to RWS. The Minor Arcana, however, are not at all related to the RWS. For all of those who say all I make are RWS clones, well, here is my best effort at something completely uniquely mine.

As Above is a tarot deck designed to hold and express modern Pagan spiritual teachings. Pagan beliefs are broad and hardly unified, but more on that in a moment. The Major Arcana cards represent some of the basic tenets of Wicca and the Minor Arcana thoroughly explore elemental energies while providing foundations for further studies in the areas of astrology, the faces of the Goddess, the magic of the physical realm, and various forms of divination. Because each card is a portal into vast realms of knowledge and experience and because space in this book is limited, each section includes a reading list of excellent texts for further studies.

Here, I'll introduce you to some of the things I like best about the deck. The first is Key V. In traditional tarot, it is called The Hierophant, and in some Pagan decks, The High Priest. I call it The Book of Shadows, a book where write down their tradition, which is an ever-evolving experience, always growing, always changing, always dynamic.

Early on in the tarot's history, the Major Arcana cards were not numbered. However, we are now quite accustomed to putting numbers on these cards. This provides a number of benefits. For example, many readers like to incorporate numerology into their readings. Others consider the numerical sequence as a variation on the Hero's Journey (a concept popularized by Joseph Campbell and, in tarot circles, is called the Fool's Journey, a phrase first used by Eden Gray). As for me, I think one of the most practical aspects is so that beginners can easily find the card they are looking up as they first learn tarot. Mundane, perhaps, but from a beginner's standpoint, it is very much appreciated.

Following this useful tradition, the Major Arcana cards in this deck are indeed numbered.
However, the Major Arcana cards are in groups that do not relate to the numbers printed on them. Instead, they are divided into different classifications that illustrate various aspects of Pagan beliefs.

The Major Arcana cards in this deck follow the archetypal ideas expressed in traditional tarot decks but express them from a Pagan point of view. In this way, the deck becomes an educational tool that a beginner can use to form a foundation for further studies. It is also an excellent reading deck that will resonate with the Pagan soul.

The first five cards represent very basic core beliefs. These are the essential aspects upon which all else is built. These include The God, the Goddess, the World, the Elements, and the Summerlands.

The second section includes the Wheel of the Year and eight Sabots that make up the Pagan calendar.

The third group consists of the tools and experiences of the practicing pagan, such as initiation, Book of Shadows, and spellcasting.

In fact, here are all the Majors in their groupings listed by their traditional names and their Book of Shadows Tarot names in parentheses:
1. A Pagan Framework
XXI, The World (The World)
III, The Empress & IV, The Emperor (The Goddess & the God)
I, The Magician (The Elements)
O, The Fool (The Summerlands)

2. The Circle of Life
X, The Wheel (The Wheel of the Year)
XVIII, The Moon (Samhain)
XIII, Death (Yule)
XVII, The Star (Imbolc)
XIV, Temperance (Ostara)
VI, The Lovers (Beltane)
XIX, The Sun (Litha)
XV, The Devil (Lammas)
XI, Justice (Mabon)

3. The Pagan Experience
IX, The Hermit (The Path)
VIII, Strength (Spellcasting)
V, Hierophant (Book of Shadows)
VII, Chariot (Transformation) VXI, The Tower (Warnings)
XII, The Hanged Man (The Circle)
XX, Judgement (Initiation)
II, High Priestess (Wisdom)

The Court Cards do not have traditional court cards. Instead, we have the Elemental, Maiden,
Mother, and Crone.

The Elementals are pretty self-explanatory, and represent the Elementals of Air, Water, Earth, and Fire. The Maiden, Mother, and Crone cards represent the waxing, full, and waning aspects of each element. And so, you see, they are not like the Knight, Queen, and King.

Here are a few details of the Earth court by way of example:

The Maiden of Earth takes her place among the new blossoms of the field. She brings a sense of lightness and gratitude, a joyful appreciation and celebration of everyday blessings.

The Mother of Earth takes her place as Mother Nature, providing a rich harvest. She nourishes our bodies and our souls with the best of Her creation.

The Crone of Earth lays the Earth to rest. Even the Earth must regenerate, and there is a time for everything in this life, including death.

The numbered Minor cards represent different elemental aspects of the Pagan universe.

The suit of Fire focuses on the wisdom and energy of the heavens and as such depicts astrological wisdom, with cards representing the Sun, Moon, Stars, and planets, with the focus on the masculine energy of gods for whom the planets are named.

The suit of Water balances the mostly masculine energy of the planets with various faces of the Goddess (for example Flora, Saravati, Ma’at, Cerridwen, and Hecate).

The suit of Air explores different methods of accessing Divine wisdom and guidance through various divinatory methods, such as Runes, Pendulums, I Ching, and of course Tarot. The suit of Earth reveals magical sources found on our planet.

The suit of Pentacles is my favorite in any tarot deck and this one is no different. If Wicca has any agreed upon sacred text it is the Earth herself. And so the suit of Earth reads her various "chapters" like liminal places such as the beach, where water and earth meet; plant life; animal life; mountains; etc.

Book of Shadows Tarot Kit is indeed unusual. For Pagans, it will be easy to adapt to, since you probably already have a firm understanding of the tenets used here as the images and concepts that shape the meanings. If you want to learn about the Pagan path, then it is a great deck for you, because it was designed to be a teaching tool, as well as a divinatory one. For tarot readers who aren't familiar with Pagan concepts but are interested, as lovers and interpreters of symbols, it should be an easy transition.

The first volume in the kit, the As Above Tarot Deck, is truly a book without bounds but pages you can shuffle to determine your path and create your own Book of Shadows that will help advise and comfort you through your life.

Tuesday, August 2, 2011

Tips for Hand Selling Tarot: Part 3

Tarot author and consultant Barbara Moore concludes her insightful series on hand selling tarot. (Be sure to check out part 1 and part 2.) In this last installment, she explores deck characteristics that are important to experienced tarot readers and offers guidance in selecting decks for beginners.

Tips for Hand Selling Tarot: What Experienced Readers and Newbies Are Looking For
By Barbara Moore


There are a few things that more seasoned readers will ask about. If you make a quick survey or jot down notes about these issues, you can easily answer their questions. Here are a few things I suggest you know about each deck you carry:

1. Strength and Justice.
In the RWS tradition, these are numbered 8 and 11 respectively. In other traditions, they are reversed. For many readers, especially those who incorporate numerology, this is very important to know before buying a deck.

2. Wands and Swords.
In tarot the four suits are associated with elements. Cups are water and pentacles are earth. Wands and swords, however, can vary. The most popular pairing is wands with fire and swords with air. However, there are a few readers who prefer it reversed and will ask.

3. Court Cards.
The traditional courts are page, knight, queen, and king. However, in many modern decks, even those in the RWS tradition, it's not uncommon for the court cards to change. Most readers have no trouble adjusting to new names (such as son, daughter, mother, father or seeker, explorer, protector, teacher), but most will want to know if the court names have been changed.

Once prepared with this information, it’ll be much easier for you to put the perfect deck in the hands of any customer, whether a newbie or seasoned professional. Simply ask a few key questions and you’ll easily narrow down the options.

First, find out if they are a beginner. If so, steer them toward the RWS decks and then focus on themes and the art. If they are more experienced readers, ask what tradition they like and if they have other preferences. Helping them weed out decks that are unsuitable to their uses and/or tastes will be a great service to them . . . and is something Amazon cannot do! Become a resource for sample decks and information and your customers will come to rely on you, coming back for all their tarot needs.

Bonus Tip for Selling to Newbies
Sometimes they get nervous just before a purchase, thinking that it will be too hard to learn to read the cards. Take the sample deck that they are considering, have them shuffle and lay out three cards. Then encourage them to tell a story based on the images. That will help them see how easy it can be to get started as well as help them determine if the art resonates with them.

New Deck Party
Once a season, offer a tarot open house. Have your in-house tarot expert give a short talk about tarot. Then introduce the new decks as well as old favorites. Get people excited about the decks and give them an opportunity to handle them and work with them with other tarot enthusiasts.



Barbara Moore is the author of the guides to Mystic Faerie Tarot, The Gilded Tarot, the Mystic Dreamer Tarot, and Shadowscapes Tarot. She also wrote Tarot for Beginners. Her new book Tarot Spreads will be available in April 2012 and her latest deck, The Steampunk Tarot, will be available in Spring 2012.

In addition to teaching tarot classes and providing personal readings, she works as a consultant for tarot publishers Llewellyn Worldwide and Lo Scarabeo. She also contributes to Llewellyn’s Tarot Pathways blog, keeps a personal tarot blog, and a blog documenting the creative process of The Steampunk Tarot.

Barbara's favorite metaphysical bookstore:
"I love the Eye of Horus, with its hip, urban, art gallery vibe—a great space for the mysterious content and magical items offered there."


Free Tarot Sample Cards
Make tarot deck selection an easy process for your customers. Take advantage of our free tarot sample card offer — exclusive to stores that have a Llewellyn account.

This offer includes all divination decks and kits available from Llewellyn and Lo Scarabeo. Card samples are absolutely free and consist of four to six cards. For more information, please call 1-800-843-6666 and ask to speak to a sales representative.

Monday, July 18, 2011

Tips for Hand Selling Tarot: Part 2

Barbara Moore — tarot expert, author, and consultant to publishers — continues her insightful series on hand selling tarot. This week, she discusses the all-popular Rider Waite Smith tradition and its significance in the tarot community.

Tips for Hand Selling Tarot: Know the Various Traditions
By Barbara Moore


Being familiar with the various traditions in tarot deck design will help you put the right deck in the hands of your customers. There are three main styles. The Marseilles style is the oldest but also the least popular, at least in the United States (it remains popular in Europe where the cards still used for game playing). This style has the familiar 22 Major Arcana cards and the four suits. However, the numbered cards, also known as the pips, are not illustrated. They simply have the requisite number of swords or cups, etc., on them. These are not popular because they don’t match our current method of reading, which includes psychological and intuitive responses to the art.

The Thoth tradition is based, of course, on Crowley’s Thoth Tarot. Again, this one is not as popular. Most of its fans use the Thoth Tarot, although US Games has recently published the Sun and Moon Tarot, which is a nice alternative.



The most popular tradition is the Rider Waite Smith (RWS) tradition. Most of the decks published in the U.S. follow this tradition. You have to be careful, though, when reading descriptions of decks. Many publishers will say that a deck is in the RWS tradition if they have 22 Majors and 4 suits, which, as you have seen here, describes ANY tarot deck. When a customer asks for a RWS deck, they mean something quite specific. A true RWS style deck is one that can be read “out of the box” by anyone familiar with the RWS cards. This means the images evoke the RWS images in terms of theme and/or composition. If a customer asks for such a deck and you hand them, for example, Lo Scarabeo’s Elemental Tarot, they will be disappointed. A better option would be Tarot of Pagan Cats. Some decks that fall into the RWS category take more freedom with the images. This is fine as long as it is mostly recognizable. The Wheel of the Year Tarot (again, from Lo Scarabeo) fits this category.

It is best to steer newbies toward RWS decks. First, most beginner books are based on this tradition. Second, if they are working in classes, meet ups, or online forums, these decks will allow them to participate more easily. These are good considerations to point out to new customers when advising them about deck purchases.

Then there are tarot decks that are completely unique and break new ground. These are for more adventurous readers. These decks include the aforementioned Elemental Tarot as well as other popular decks, like the Tarot of the Sweet Twilight. There is nothing wrong with these decks . . . just know that they are not RWS decks.

***

Next week, Barbara discusses significant factors that advanced tarot enthusiasts want to know about a deck before buying it.

Barbara Moore is the author of the guides to Mystic Faerie Tarot, The Gilded Tarot, the Mystic Dreamer Tarot, and Shadowscapes Tarot. She also wrote Tarot for Beginners. Her new book Tarot Spreads will be available in April 2012 and her latest deck, The Steampunk Tarot, will be available in Spring 2012.

In addition to teaching tarot classes and providing personal readings, she works as a consultant for tarot publishers Llewellyn Worldwide and Lo Scarabeo. She also contributes to Llewellyn’s Tarot Pathways blog, keeps a personal tarot blog, and a blog documenting the creative process of The Steampunk Tarot.


Don’t forget to check out our new Tarot Catalog, featuring a complete list of Llewellyn and Lo Scarabeo decks. Also featured are divination tools, such as pendulums, runes, and more.

Tuesday, July 5, 2011

Tips for Hand Selling Tarot, part 1

Tarot has been a part of Barbara Moore’s personal and professional life for over twenty years. As a tarot expert, author, and consultant to publishers, she brings a unique and interesting perspective on the subject of selling tarot and what customers – from tarot enthusiasts to newbies – are looking for when shopping around for a new deck. Here’s part one of Barbara’s insightful three-part series on selling tarot.



Tips for Hand Selling Tarot, Part One
By Barbara Moore

A few decades ago, there were only a handful of tarot decks on the market. Now there are thousands available, from mass-market decks from large publishers to some print runs of handcrafted collectible art decks. Such variety and selection can be a mixed blessing, particularly to a beginner. For someone trying to pick out their first deck, the number of choices can be overwhelming. How can we help customers select the best deck for them?

Show Off the Art!
At Llewellyn, we know that the art is the main selling point of the deck. We carefully select the image that appears on the kit box cover. We design the packaging to show off as much of the art as possible. Tarot is a visual medium and if the art does not resonate with the customer, then that deck is not the right choice. Tarot speaks to us on several levels. One is the symbolic level. Here tarot works the same way as dreams. The images and the symbols create a bridge between the conscious and subconscious selves. This is how we access the wisdom of the Divine and our Higher Selves. Shelve your kits and decks so that the covers are face out. Shelf space is valuable, but this is one way to put it to good use.

Sample Decks
Buying a deck or kit is an investment for the customer, both of money and magical or spiritual energy. No one likes to buy a wand or a crystal or other magical tool without touching it. The same goes for tarot decks. Tarot, indeed any form of divination, is a magical and spiritual act and tarot cards are magical tools. Like shelf space, having sample decks, and I mean full decks not just a few cards, is an investment for your store, but it is one that will pay for itself in increased sales.

Being able to look at all the cards helps newcomers to tarot as well as more seasoned readers. Newbies can get a good sense of the images and how they relate to them and therefore feel more confident about their purchase. Seasoned readers usually have cards that are “make or break” ones in a deck. These are the cards they always go to first. If they click with them, they are more likely to buy that deck. If not, they probably won’t. If they cannot see those images, they are more likely to pass.

It may be argued that customers can look up images online and thereby save you, the store, such an investment. However, if they are online anyhow, they are more likely to purchase from Amazon, where they can get the product at a lower cost. Moreover, tarot is a tactile experience. There is something about holding the cards that is important. The weight of the card stock, the way they shuffle, how the size of the cards fits in your hands. Again, think of other magical tools. Touching them, connecting on a physical level is important.


***

Next week, Barbara discusses the all-popular Rider Waite Smith tradition and its significance in the tarot community


Barbara Moore is the author of the guides to Mystic Faerie Tarot, The Gilded Tarot, The Mystic Dreamer Tarot, and Shadowscapes Tarot. She also wrote Tarot for Beginners. Her new book Tarot Spreads will be available in April 2012 and her latest deck, The Steampunk Tarot, will be available in Spring 2012.

In addition to teaching tarot classes and providing personal readings, she works as a consultant for tarot publishers Llewellyn Worldwide and Lo Scarabeo. She also contributes to Llewellyn’s Tarot Pathways blog, keeps a personal tarot blog, and a blog documenting the creative process of The Steampunk Tarot.






Here’s one easy way to show off your tarot decks. Check out this Lo Scarabeo tarot counter display (ISBN-13: 978-0-7387-0857-7) that holds twenty decks -- FREE to stores that have a business account with Llewellyn. For more info, call us at 1-800-843-6666.