Showing posts with label Earth Day. Show all posts
Showing posts with label Earth Day. Show all posts
Thursday, March 8, 2012
Green Your Store, Your Home, and Your Friends This Earth Day
As Earth Day approaches, the issue of green takes center stage. How eco-friendly is your store? We’ve provided a few ideas for retailers in the past, including ways to save money by going green for Earth day, a list of books for your shelves that are spiritually green, and ideas to celebrate Earth Day at your store.
But this year, I propose something different. Instead of simply adopting green practices, why not encourage our co-workers, our friends, and our families to adopt some green practices as well? Below are a few green ideas that are earth-friendly (and often budget-friendly) that you can implement at your store and in your home, and make easy and fun suggestions for family and friends.
1. Change your lightbulbs. CFLs (Compact Fluorescent Lights) pack a punch in terms of energy savings. And now is a wise time to start switching over; with regular bulbs being phased out in the next couple of years, they will become unavailable, and many retailers are offering low prices (as low as $1 a bulb in some cases, like Excel energy has done in our area) to entice consumers to make the switch. Also, since a CFL can save you up to $50 in energy costs over its lifetime, you could be looking at a savings of $1,500 or more (over the next year or two) when you switch all of your bulbs to CFLs.
2. Hand out seed packets. What a fun way to spread some green! Make "gift baskets" for customers, friends, or kids that include seed packets, handouts and stuffers with green living tips, or other items (a small portion of potting soil, perhaps?). Starting a few flowers on the deck or some herbs indoors will bring out the gardener in everyone--adults and children alike.
3. Hand out stuffers with tips for living green. Many people feel overwhelmed by the idea of "living green;" a handout that includes quick and easy tips can be a great way for them to feel more comfortable with the idea. These can be included with your seed packets (see number 2 above) in a fun and creative gift basket or other package. We have a stuffer with Natural Homemade Skin Care Remedies on our downloads page that could be included as well.
4. Encourage customers to bring their own re-usable bags. Encourage customers to bring their own re-usable bags (saving on plastic and paper) by offering a discount to those that do. You can also encourage friends and children to use re-usable cloth bags by giving them as gifts. Many stores, from Amazon to Ebay to Etsy, have a vast collection of styles and patterns; some sites will even let you customize your own design, making them a perfect gift for anyone.
5. Ride your bike to work--and encourage your co-workers and friends to do the same. Bicycling can be great fun, as well as good exercise. It's also a great way to save on gas costs and automobile emissions harmful to the earth. Bike together to work with co-workers that live near you, or set up a challenge to see who can bike to work the most days in one month. For more ideas on how to take up bicycling as a primary mode of transportation, read our article, "Bicycle Commuting and the No-Car Life."
6. Save on printer paper. Set your printers (both at work and at home) to print everything as double-sided. This has the potential to cut the amount of paper you use in half, reducing not only your carbon footprint for paper (including trees used and carbon emissions released during the creation process) but also could therefore cut your printing paper budget in half. Have a document that is one-sided, or papers you are about to recycle? Staple them together, un-printed back side up, so that it makes a great note pad for jotting things down at work or an art pad at home on which kids can draw and sketch.
What are some other fun and innovative ideas on green living?
Tuesday, February 28, 2012
March Issue of the New Moon Is Out--Check Your Mailbox!
For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.
We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.
Our March issue of the New Moon was mailed this morning. This issue includes:
-Celebrating Earth Day At Your Store -Shelftalkers (The Essential Guide to Natural Skin Care, Navigating the Out-Of-Body Experience, Tarot Spreads, and Table Tipping for Beginners)
-April New Releases
-And Much More!
If you did not receive a copy in your email inbox, you can also view it here: The New Moon, March 2012 Issue.
You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).
Friday, February 24, 2012
Celebrating Earth Day at Your Store
Dear Booksellers,
It’s almost here—that special time for honoring the Earth’s rich bounty.
Earth Day officially takes place April 22, although many schools, businesses, and communities celebrate all week long. We invited Clea Danann, author of Sacred Land, to talk about how to bring the spirit of Earth Day to your store.
Bring Earth Day Alive
Clea Danaan
In today’s world of gadgets, customers expect hands-on experiences. Invite interaction with these magical, dynamic Earth Day displays.
These ideas can be adapted to your store and your interests and time. Have time for a big Earth Day celebration? Go all out, offering classes and transforming your whole store into a magical garden (I can just see it!). Or if it suits you better to be subtle and quick, just tuck a few of these ideas into the corners as they fit.
Craft an Indoor Garden

Set up a well-lit corner of your store with an indoor garden. Buy inexpensive planter boxes or pots from a local garden shop, fill with potting soil, and plant pansies, herbs, or lettuces. You may want to protect the floor with plastic sheeting or oilcloth.
Keep the soil moist, and pick off any browning flowers or leaves to keep the display fresh. Decorate your planters with crystals, glass balls (put them at the back out of reach of little hands), or figurines of fairies or animals. Next to the garden, put up a chalkboard or bulletin board with I Spy questions: Can you find the blue frog? The pink fairy? The toadstool?
Simply adding a few potted plants to a book display would also work well as an indoor garden.
For your Earth Day celebration, invite customers to plant a seed. Fill a large, accessible planter with fresh soil. Next to the planter, provide a dish of radish, marigold or chia seeds, purchased in bulk. Customers can plant a seed, offering a prayer for the Earth as they press it into the soil. Instead of one big planter, you might offer little pots made out of newspaper. (Here are instruction and a video for making newspaper pots.) You could also re-purpose yogurt cups or buy tiny peat pots in bulk.
Invite the Fairies
Fairies are guardians of the land; every Earth Day celebration should include a few fairies. If you have planter boxes in front of your store, encourage fairies to visit. Plant pansies, violets, or miniature roses—all favorites of the fair folk.
Wind chimes and sun catchers also draw curious Little People. Tiny furniture crafted by hand or from a garden catalog also encourages them to take up residence. For a unique and lighthearted workshop, offer an Earth Day class on making fairy furniture or fairy gardens.
To make a fairy garden, fill a re-used plastic container with soil. Plant grass seed or Johnny jump up flowers. Add a fairy figure, little frogs, and crystals. Fairy garden kits can also be purchased from toy and craft stores and would make another fun craft class. Or just make your own for the front counter or near a display of books on fairies.
Start a Worm Bin
Worm bins turn newspaper and leftover lunch scraps into garden fertilizer. Unlike regular compost, you can keep a worm bin in an apartment or store, tucked onto a shelf or under a table. They are also easy to make. (Here are instructions for making your own worm bin.)
Include a worm bin in your Earth Day book display. Use the vermicompost in your store garden or planters, or offer it to customers who appreciate the immense benefits of compost. You could also offer a class on making worm bins.
Heal the Waters
An interactive display that takes up very little space can help heal the planet’s water. Fill a glass jar with water and set it on the front counter where everyone will see it. With a little sign, invite people to send “love and gratitude” into the water, seeing that healing intention spread to the planet’s water. People can hold or touch the jar, sending positive intention to the planet.
***
Clea Danaan (Colorado) has been gardening organically for over fifteen years. She is the author of Sacred Land and Voices of the Earth. Her articles on gardening and environmental activism have appeared in Sage Woman and Organic Family. Visit her website.
Clea Danaan on her favorite bookstore:
“I love Elliott Bay Books in Seattle for the creaky floors and old wooden beams.”
Let us know how you’re planning to celebrate Earth Day this year!
It’s almost here—that special time for honoring the Earth’s rich bounty.
Earth Day officially takes place April 22, although many schools, businesses, and communities celebrate all week long. We invited Clea Danann, author of Sacred Land, to talk about how to bring the spirit of Earth Day to your store.
Clea Danaan
In today’s world of gadgets, customers expect hands-on experiences. Invite interaction with these magical, dynamic Earth Day displays.
These ideas can be adapted to your store and your interests and time. Have time for a big Earth Day celebration? Go all out, offering classes and transforming your whole store into a magical garden (I can just see it!). Or if it suits you better to be subtle and quick, just tuck a few of these ideas into the corners as they fit.
Craft an Indoor Garden
Set up a well-lit corner of your store with an indoor garden. Buy inexpensive planter boxes or pots from a local garden shop, fill with potting soil, and plant pansies, herbs, or lettuces. You may want to protect the floor with plastic sheeting or oilcloth.
Keep the soil moist, and pick off any browning flowers or leaves to keep the display fresh. Decorate your planters with crystals, glass balls (put them at the back out of reach of little hands), or figurines of fairies or animals. Next to the garden, put up a chalkboard or bulletin board with I Spy questions: Can you find the blue frog? The pink fairy? The toadstool?
Simply adding a few potted plants to a book display would also work well as an indoor garden.
For your Earth Day celebration, invite customers to plant a seed. Fill a large, accessible planter with fresh soil. Next to the planter, provide a dish of radish, marigold or chia seeds, purchased in bulk. Customers can plant a seed, offering a prayer for the Earth as they press it into the soil. Instead of one big planter, you might offer little pots made out of newspaper. (Here are instruction and a video for making newspaper pots.) You could also re-purpose yogurt cups or buy tiny peat pots in bulk.
Invite the Fairies
Fairies are guardians of the land; every Earth Day celebration should include a few fairies. If you have planter boxes in front of your store, encourage fairies to visit. Plant pansies, violets, or miniature roses—all favorites of the fair folk.
Wind chimes and sun catchers also draw curious Little People. Tiny furniture crafted by hand or from a garden catalog also encourages them to take up residence. For a unique and lighthearted workshop, offer an Earth Day class on making fairy furniture or fairy gardens.
To make a fairy garden, fill a re-used plastic container with soil. Plant grass seed or Johnny jump up flowers. Add a fairy figure, little frogs, and crystals. Fairy garden kits can also be purchased from toy and craft stores and would make another fun craft class. Or just make your own for the front counter or near a display of books on fairies.
Start a Worm Bin
Worm bins turn newspaper and leftover lunch scraps into garden fertilizer. Unlike regular compost, you can keep a worm bin in an apartment or store, tucked onto a shelf or under a table. They are also easy to make. (Here are instructions for making your own worm bin.)
Include a worm bin in your Earth Day book display. Use the vermicompost in your store garden or planters, or offer it to customers who appreciate the immense benefits of compost. You could also offer a class on making worm bins.
Heal the Waters
An interactive display that takes up very little space can help heal the planet’s water. Fill a glass jar with water and set it on the front counter where everyone will see it. With a little sign, invite people to send “love and gratitude” into the water, seeing that healing intention spread to the planet’s water. People can hold or touch the jar, sending positive intention to the planet.
***
Clea Danaan on her favorite bookstore:
“I love Elliott Bay Books in Seattle for the creaky floors and old wooden beams.”
Let us know how you’re planning to celebrate Earth Day this year!
Labels:
Clea Danaan,
Earth Day,
garden fairies,
indoor garden,
vermicompost,
worm bin
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