Google eBooks™ "How-To" Flier Now Available

Having trouble market eBooks to confused buyers? Have questions about downloading Google eBooks™ onto different e-readers? The American Bookesellers' Association (ABA) has created a "how-to" flier that provides customers with step-by-step instructions for the entire Google eBooks™ process. 


Download your flier and get more information about marketing Google eBooks™ here.

Booksellers Give Tips for Promoting eBooks

Bookselling This Week, the free weekly e-newsletter of the American Booksellers Association (ABA), recently talked to several booksellers about eBook marketing.

“The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who recently talked to Bookselling This Week about e-book marketing — Paul Hanson of Village Books, Christie Olson Day at Gallery Bookshop & Bookwinkle’s Children’s Books, and Pete Mulvihill of Green Apple Books.”

Here are some highlights from the article “Booksellers Share Best Practices for Promoting E-Books” by Karen Schechner.


• Elect an “eBook answer guru” who can work one-on-one with customers to answer questions, set up their e-reader, and download their first book.

• Host eBook and eReader discussions for answering questions and exchanging ideas.

• Spread the word. Talk face to face with customers about eBooks. Create in-store handouts and bookmarks to start conversations with customers.

• Provide published reviews of eReading devices.

• Post signs and fliers promoting eBooks. Highlight well-priced titles with QR codes.


Have any tips to share? Please chime in!

Eye of Horus and Other Indie Stores Embrace eBooks

eBooks have become a force to be reckoned with.

To be honest, I still like to read the old-fashioned way. But there’s an undeniable growing population of folks who are embracing digital books. As a result, more and more independent bookstores are starting to sell eBooks and eReaders. In fact, Eye of Horus, a metaphysical store in Minneapolis, Minnesota, opened their new eBookstore this month.

Since Google eBooks ™ launched their e-book program last December, over 250 independent bookstores have started selling their digital books. This article from IndieBound explains why Google eBooks are indie store friendly.

“A Google eBook is a new form of cloud-based digital book that allows readers to access their libraries on almost any device from one single repository, regardless of where the e-book was purchased. ABA has partnered with Google because of its open and accessible platform so ABA member bookstores can provide an easy way for their customers to discover, read, and buy e-books at competitive prices.”

Are you currently selling eBooks or considering it? Do you have concerns about plunging into the eBook marketplace?  Please let us know!