Google eBooks™ "How-To" Flier Now Available

Having trouble market eBooks to confused buyers? Have questions about downloading Google eBooks™ onto different e-readers? The American Bookesellers' Association (ABA) has created a "how-to" flier that provides customers with step-by-step instructions for the entire Google eBooks™ process. 


Download your flier and get more information about marketing Google eBooks™ here.

Free Tools for Small Business Saturday, November 26

The second annual Small Business Saturday, November 26, is right around the corner! This initiative urging shoppers to support their small businesses is gaining traction. So far, over two million people on Facebook have “liked” Small Business Saturday.

The Small Business Saturday website offers a wealth of free tools to promote your business and gear up for the big day. There’s in-store signage and e-marketing materials, such as logos and e-mail templates. Also provided are easy ways to rally your customers through Facebook, YouTube, Twitter, and YourBuzz.

Are you doing anything special for the biggest shopping weekend of the year? Please tell us.

Booksellers Give Tips for Promoting eBooks

Bookselling This Week, the free weekly e-newsletter of the American Booksellers Association (ABA), recently talked to several booksellers about eBook marketing.

“The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who recently talked to Bookselling This Week about e-book marketing — Paul Hanson of Village Books, Christie Olson Day at Gallery Bookshop & Bookwinkle’s Children’s Books, and Pete Mulvihill of Green Apple Books.”

Here are some highlights from the article “Booksellers Share Best Practices for Promoting E-Books” by Karen Schechner.


• Elect an “eBook answer guru” who can work one-on-one with customers to answer questions, set up their e-reader, and download their first book.

• Host eBook and eReader discussions for answering questions and exchanging ideas.

• Spread the word. Talk face to face with customers about eBooks. Create in-store handouts and bookmarks to start conversations with customers.

• Provide published reviews of eReading devices.

• Post signs and fliers promoting eBooks. Highlight well-priced titles with QR codes.


Have any tips to share? Please chime in!

Eye of Horus and Other Indie Stores Embrace eBooks

eBooks have become a force to be reckoned with.

To be honest, I still like to read the old-fashioned way. But there’s an undeniable growing population of folks who are embracing digital books. As a result, more and more independent bookstores are starting to sell eBooks and eReaders. In fact, Eye of Horus, a metaphysical store in Minneapolis, Minnesota, opened their new eBookstore this month.

Since Google eBooks ™ launched their e-book program last December, over 250 independent bookstores have started selling their digital books. This article from IndieBound explains why Google eBooks are indie store friendly.

“A Google eBook is a new form of cloud-based digital book that allows readers to access their libraries on almost any device from one single repository, regardless of where the e-book was purchased. ABA has partnered with Google because of its open and accessible platform so ABA member bookstores can provide an easy way for their customers to discover, read, and buy e-books at competitive prices.”

Are you currently selling eBooks or considering it? Do you have concerns about plunging into the eBook marketplace?  Please let us know!

Mark Anthony and the Haunted White House

Mark Anthony
Author of Never Letting Go

Is the White House haunted?

There have been stories floating around for more than a century about the ghosts who may inhabit our nation’s capitol, including Abraham Lincoln’s spirit and the ghost of his son, Willie Lincoln. On October 31st, Never Letting Go author Mark Anthony, a psychic medium, visited the Washington, D.C. NBC affiliate to discuss the haunted history of the White House.

Visit the NBC Washington website to watch the video, or view it below.

Deonna Kelli Sayed on Coast to Coast AM: America’s Paranormal Obsession

Browse inside the book
and read an excerpt.

Why are we so captivated by spirits, ghost hunting, and all things otherworldly?

Last Saturday, paranormal investigator and researcher Deonna Kelli Sayed joined Ian Punnett to discuss this very question on Coast to Coast AM.

Listen to the podcast.

Sayed is the author of Paranormal Obsession, just released this fall. It’s the first book to explore our nation’s insatiable interest in the creepy and unexplained.

Deonna Kelli Sayed, the author
of Paranormal Obsession

What does our fixation on ghostly activity says about American culture? Sayed offers compelling insight based on her interviews with ghost hunters, religious figures, scientists, academics, and cast members of the popular TV shows “Ghost Hunters” and “Paranormal State.” 

Paranormal Obsession also highlights the author’s investigation of the USS North Carolina, the most haunted battleship in the United States.

Coast to Coast AM airs on more than 500 stations in the U.S. and is heard by nearly three million weekly listeners.

A Video History of Llewellyn's 110 Years

The cake at the Llewellyn's
anniversary party didn't last long!

It’s been an exciting year. As you may know, 2011 marked Llewellyn’s 110th anniversary.

We celebrated in a variety of ways. In addition to Twitter parties, we hosted a real-life party at our offices here in Woodbury, Minnesota, last month. There were authors signing books, tours of the building, and experts giving tarot readings. Carl Weschcke, co-owner and chairman of Llewellyn, also gave a great speech.

Carl and other authors signed and gave away
books at the party.

Today the Minneapolis Star Tribune published a feature article on Carl Weschcke. “A Supernatural Plan” appeared in the newspaper’s business section. Carl talks about what first sparked his interest in the metaphysical, his dream to become a publisher, how Llewellyn has weathered the Great Recession, and more.

In the article, Joseph A. Amara, vice president of business development and an owner of Magus Books, and Steve Madson, co-owner of the Bodhi Tree book shop in California, share their thoughts on Llewellyn titles.

Now, we are excited to share with you a video history of Llewellyn’s 110 years!