Thursday, March 14, 2013

It's the Little Extras That Allow Indie Booksellers to Compete with Amazon

I stumbled upon a great article this morning from The Telegraph UK discussing independent bookstores, namely how, in a world of disappearing bookstores and immediate Amazon eBook downloads, independent booksellers can remain competitive and relevant. The article, titled "You Can't Get This Book From Amazon," points out that it is the little extras that booksellers include with their books that really make them stand out from Amazon.

"It would have been understandable had booksellers held up their hands and surrendered. But booksellers are made of sterner stuff...They have the missionary’s zeal to unite people with the books they know they are going to enjoy reading. Such people have a vocation, and people with vocations do not give up easily--they fight back.
One of the ways in which they can fight back is to give the customer something more than just the book itself. My publishers recently asked me to write something extra that booksellers could give away with my new novel, Trains and Lovers.

You can read the full article here.

Looking for some quick ideas for things to include with books? Check out our full page of shelf talkers, stuffers, and other downloads, or sign up for our New Moon Newsletter (shelf talkers and stuffers are included in each issue).

Tuesday, February 26, 2013

The March New Moon Is Out--Check Your Inbox

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our March 2013 issue of the New Moon was mailed this morning. This issue includes:
-How to Combat Workplace Stress Using Crystals
-Shelftalkers (The Essential Guide to Crystals, Minerals and Stones; The Ultimate Guide to the Rider-Waite Tarot; Intuition for Beginners; and The Horned Altar)
-April New Releases and Notable Titles
-Llewellyn's Spring/Summer 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, March 2013 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Wednesday, February 20, 2013

How to Combat Workplace Stress Using Crystals


All too often, we can feel dragged down and drawn out while at work. Stressors come in every shape and form, and each of us responds differently. But, one thing is for sure—stress is a negative factor in our everyday lives, and can have far-reaching consequences. How can we effectively deal with stress so that it doesn't affect our physical, spiritual, and emotional selves (not to mention our customers and co-workers)? Chakra Awakening author Margaret Ann Lembo has a new book, The Essential Guide to Crystals, Minerals and Stones, and it is a veritable treasure trove of crystal uses, including over 160 stones and 190 full-color photos to help you improve your life on all levels. We dug through it and provided some crystal shapes, colors, and uses for combating stress in the workplace.


What Shape Stone Should I Use?
Picking the correct stone or stones can be a daunting proposition, beginning with its shape; natural stones come in a variety of shapes and sizes. First, identify if you can a specific problem for which you are seeking resolution, and pick a stone that is the correct cut and shape for that purpose. Below are some examples.
  •  Arrowheads: Often carved out of black obsidian, other stones can be found in an arrowhead shape as well. Use this shape of stone to help remind you that there is always direction available to help you know what to do, where to go, and what to do next.
  •  Geodes: Geodes are rounded rock formations that, once broken open, expose a beautiful crystalline interior made of agate, quartz, amethyst, or chalcedony. Use geodes to focus your attention on being more grounded while contemplating your innermost thoughts.
  • Hearts: Many stones are cut and polished into the shape of a heart. Heart-shaped stones are dedicated to approaching whatever you are working on from the center of yourself—your heart chakra—and also help to focus your attention on attracting romance or more love into your life.
  • Pyramids: Pyramids can be square, triangular, pentagonal, and so on. The common feature is
    that they are three-dimensional figures with a flat base and straight edges (polyhedrons). Use pyramids to amplify your focus and the preservation of knowledge, wisdom, love, and protection.
  • Spheres: As the name suggests, spherical stones are shaped into a ball or orb. This shape is helpful during times when you are connecting with the oneness of all life and useful for meditation.
  • Cubes: Cubes are a relatively common shape for gemstones. Use cubical stones for the completion of life cycles and for when you need to affirm that everything will turn out for the best.
  • Octahedrons: An octahedron is three-dimensional form consisting of eight equilateral triangle facets; these stones have many numerological meanings, and provide inner strength and stability. Use these stones for embracing community responsibility and the interplay that has with each person’s domestic life.
  • Cluster: Cluster-shaped gemstones do not fall neatly into any of the above categories, instead being clustered around a central point. Because of this matrix they are representative of the interconnectedness of everything. Use cluster-shaped stones when setting intentions that will have wide-reaching effects.
  • Wand: The wand shape occurs naturally in nature, and many stones are also cut into this shape as well. Use a wand-shaped crystal for memory recall, to maintain focus, to amplify vital life force, and to strengthen concentration.
What Color Stone Should I Use?
As with picking a particular shape, picking the color of your gemstone can be done by goal or purpose. Below are a few examples of gems that are useful for common work-place issues.

  • Amber: With conscious intention, amber gives you the courage to establish healthy boundaries in your relationships in all areas of your life.
  • Amethyst: Amethyst is a powerful ally in changing unwanted realities and taking control of our current situation.
  • Blue Lace Agate: Blue lace agate improves your ability to communicate with others and speak your truth. Use it when you want to be heard and truly understood.
  • Bloodstone: Bloodstone provides a needed boost for creativity and motivation.
  • Emerald: Emerald is a sign of abundance, and helps when envisioning abundance all around you. It also helps with mental clarity.
  • Garnet: Garnet is a stone of energy, for ourselves and for those around us.
  • Larimar: This gemstone opens lines of communication, allowing you to fully listen to others and them to you.
  • Rainbow Obsidian: Rainbow Obsidian is a good stone to use when you need to trigger your memory.
  • Smoky Quartz: This gem is helpful for emotional and spiritual security, protecting us from doubts, worries, and the emotional vampires in our lives.
I've got my stone(s). Now What?
Once you've picked out the perfect stone, how do you use it to protect you from the rampant stresses of your workplace? In The Essential Guide to Crystals, Minerals and Stones, Margaret Ann Lembo offers the following:

  • Carry smaller gemstones in your pocket. Every time you touch your chosen stone, bring your mind back to your intention.
  • Put the chosen stone on your desk, workstation, or even on the dashboard of your car so that every time you look at it, the rock will remind you to be mindful and conscious of your thoughts and the actions you are taking to actualize your reality.
  • Create a grid of stones in your office or at your desk. Set your intention by charging the group of gemstones to be used. (The Essential Guide to Crystals, Minerals and Stones offers an easy reference chart for creating crystal grids and alignments.)

Our workplaces are extensions of our lives, places where we spend large portions of our time. Why not use crystals, gems, and other minerals to make them happier, more fruitful places to be?
 

Tuesday, January 29, 2013

The February New Moon Is Out--Check Your Inbox

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our February issue of the New Moon was mailed this morning. This issue includes:
-The Book of Shadows Tarot, Volume 1: As Above
-Shelftalkers (The Book of Shadows Tarot, Volume I: As Above, The Deck of 1000 Spreads, Wicca Oracle Cards, and Book of Shadows Journal)
-March New Releases and Notable Titles
-Llewellyn's Spring/Summer 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, Febuary 2013 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Wednesday, January 16, 2013

The Book of Shadows Tarot, Volume 1: As Above

In 2008, Italian Tarot publisher Lo Scarabeo asked Tarot author and expert Barbara Moore to create a pair of decks called the Book of Shadows Tarot; beyond that, they specified no other requirements. Barbara was free to do whatever she wished within that framework. How did she arrive at her foundation of "As Above, So Below?"

The following entry was originally posted by Barbara Moore in the Llewellyn Journal on January 28, 2013. Here she discusses the creation of the Book of Shadows Tarot Kit and the first volume in the kit, the As Above Tarot Deck.


In 2008 I spent some time in Italy with the good folks at Lo Scarabeo. They asked me to create a deck, or rather a pair of decks. The set was to be called Book of Shadows Tarot and was to be comprised of two separate decks. Beyond that, they had no requirements. I was free to do whatever I wished within that framework.

It took a while before I figured out how to approach the project. One consideration was to create one deck as simply symbolic and the other simply evocative or intuitive. I still like that idea and might pursue it in the future. But I wanted the structure to somehow reflect the theme, a Book of Shadows.

Also, because I was trained in the Rider Waite Smith (RWS) tradition of tarot, those are the kinds of decks I've created. Maybe it was time to try something completely different. Tarot is continually evolving; it didn't begin as the RWS and likely won't end as that. So why not take this opportunity to create something completely new?

After considerable thought, I decided to use the spiritual belief, "As Above, So Below as my organizing theme.

The first deck would represent "As Above." In this deck, I would explore the non-RWS possibilities. Each card would represent the theory and teachings of Wicca.

The second deck, So Below, would be a RWS-based deck that shows how the magic of Wicca (for I believe that all of Wicca is Magic...although not necessarily the same as Witchcraft) is experienced by Wiccans in every day life.

Creating As Above was an exhilarating challenge. I worked within the structure of the Major Arcana and for suits with fourteen cards each. I kept the archetypal core meanings of the Majors fairly closely to RWS. The Minor Arcana, however, are not at all related to the RWS. For all of those who say all I make are RWS clones, well, here is my best effort at something completely uniquely mine.

As Above is a tarot deck designed to hold and express modern Pagan spiritual teachings. Pagan beliefs are broad and hardly unified, but more on that in a moment. The Major Arcana cards represent some of the basic tenets of Wicca and the Minor Arcana thoroughly explore elemental energies while providing foundations for further studies in the areas of astrology, the faces of the Goddess, the magic of the physical realm, and various forms of divination. Because each card is a portal into vast realms of knowledge and experience and because space in this book is limited, each section includes a reading list of excellent texts for further studies.

Here, I'll introduce you to some of the things I like best about the deck. The first is Key V. In traditional tarot, it is called The Hierophant, and in some Pagan decks, The High Priest. I call it The Book of Shadows, a book where write down their tradition, which is an ever-evolving experience, always growing, always changing, always dynamic.

Early on in the tarot's history, the Major Arcana cards were not numbered. However, we are now quite accustomed to putting numbers on these cards. This provides a number of benefits. For example, many readers like to incorporate numerology into their readings. Others consider the numerical sequence as a variation on the Hero's Journey (a concept popularized by Joseph Campbell and, in tarot circles, is called the Fool's Journey, a phrase first used by Eden Gray). As for me, I think one of the most practical aspects is so that beginners can easily find the card they are looking up as they first learn tarot. Mundane, perhaps, but from a beginner's standpoint, it is very much appreciated.

Following this useful tradition, the Major Arcana cards in this deck are indeed numbered.
However, the Major Arcana cards are in groups that do not relate to the numbers printed on them. Instead, they are divided into different classifications that illustrate various aspects of Pagan beliefs.

The Major Arcana cards in this deck follow the archetypal ideas expressed in traditional tarot decks but express them from a Pagan point of view. In this way, the deck becomes an educational tool that a beginner can use to form a foundation for further studies. It is also an excellent reading deck that will resonate with the Pagan soul.

The first five cards represent very basic core beliefs. These are the essential aspects upon which all else is built. These include The God, the Goddess, the World, the Elements, and the Summerlands.

The second section includes the Wheel of the Year and eight Sabots that make up the Pagan calendar.

The third group consists of the tools and experiences of the practicing pagan, such as initiation, Book of Shadows, and spellcasting.

In fact, here are all the Majors in their groupings listed by their traditional names and their Book of Shadows Tarot names in parentheses:
1. A Pagan Framework
XXI, The World (The World)
III, The Empress & IV, The Emperor (The Goddess & the God)
I, The Magician (The Elements)
O, The Fool (The Summerlands)

2. The Circle of Life
X, The Wheel (The Wheel of the Year)
XVIII, The Moon (Samhain)
XIII, Death (Yule)
XVII, The Star (Imbolc)
XIV, Temperance (Ostara)
VI, The Lovers (Beltane)
XIX, The Sun (Litha)
XV, The Devil (Lammas)
XI, Justice (Mabon)

3. The Pagan Experience
IX, The Hermit (The Path)
VIII, Strength (Spellcasting)
V, Hierophant (Book of Shadows)
VII, Chariot (Transformation) VXI, The Tower (Warnings)
XII, The Hanged Man (The Circle)
XX, Judgement (Initiation)
II, High Priestess (Wisdom)

The Court Cards do not have traditional court cards. Instead, we have the Elemental, Maiden,
Mother, and Crone.

The Elementals are pretty self-explanatory, and represent the Elementals of Air, Water, Earth, and Fire. The Maiden, Mother, and Crone cards represent the waxing, full, and waning aspects of each element. And so, you see, they are not like the Knight, Queen, and King.

Here are a few details of the Earth court by way of example:

The Maiden of Earth takes her place among the new blossoms of the field. She brings a sense of lightness and gratitude, a joyful appreciation and celebration of everyday blessings.

The Mother of Earth takes her place as Mother Nature, providing a rich harvest. She nourishes our bodies and our souls with the best of Her creation.

The Crone of Earth lays the Earth to rest. Even the Earth must regenerate, and there is a time for everything in this life, including death.

The numbered Minor cards represent different elemental aspects of the Pagan universe.

The suit of Fire focuses on the wisdom and energy of the heavens and as such depicts astrological wisdom, with cards representing the Sun, Moon, Stars, and planets, with the focus on the masculine energy of gods for whom the planets are named.

The suit of Water balances the mostly masculine energy of the planets with various faces of the Goddess (for example Flora, Saravati, Ma’at, Cerridwen, and Hecate).

The suit of Air explores different methods of accessing Divine wisdom and guidance through various divinatory methods, such as Runes, Pendulums, I Ching, and of course Tarot. The suit of Earth reveals magical sources found on our planet.

The suit of Pentacles is my favorite in any tarot deck and this one is no different. If Wicca has any agreed upon sacred text it is the Earth herself. And so the suit of Earth reads her various "chapters" like liminal places such as the beach, where water and earth meet; plant life; animal life; mountains; etc.

Book of Shadows Tarot Kit is indeed unusual. For Pagans, it will be easy to adapt to, since you probably already have a firm understanding of the tenets used here as the images and concepts that shape the meanings. If you want to learn about the Pagan path, then it is a great deck for you, because it was designed to be a teaching tool, as well as a divinatory one. For tarot readers who aren't familiar with Pagan concepts but are interested, as lovers and interpreters of symbols, it should be an easy transition.

The first volume in the kit, the As Above Tarot Deck, is truly a book without bounds but pages you can shuffle to determine your path and create your own Book of Shadows that will help advise and comfort you through your life.

Thursday, December 27, 2012

The January New Moon Is Out--Check Your Inbox



For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our January issue of the New Moon was mailed yesterday. This issue includes:
-Booksellers as Love Counselors
-Shelftalkers (Witchy Crafts, Llewellyn's Complete Book of Correspondences, Your Psychic Self, and Haunted Route 66)
-February New Releases
-Llewellyn's Spring/Summer 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, January 2013 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Monday, December 17, 2012

Booksellers as Love Counselors

Dear Booksellers,

Before we know it, Valentine’s Day will be here. Chocolate will fall from the skies, the birds will sing love songs, and relationship problems will cease for twenty-four hours. Or maybe that’s what should happen, right?

The complicated topic of love may get the spotlight in mid-February, but people look for relationship guidance year round. With so many guides available on a wide variety of relationship issues, from bitter breakups to crushing crushes and other matters of the heart, do customers need your advice in choosing the right one?

We invited Cyndi Dale, author of Beyond Soul Mates, to discuss the tricky—and rewarding—process of guiding customers towards the books that will meet their unique needs.

***

Booksellers as Love Counselors
By Cyndi Dale


Remember Lucy in the Peanuts comic strip? Lucy sat behind a table and dispensed advice for five cents a pop—usually about love. You’ve probably figured out that your role as bookseller is comparable to playing therapist for the starry-eyed or heartbroken.

Beyond Soul Mates
Cyndi Dale
January 2013 release

Books are probably the number one way that people figure out how to negotiate their relationships; okay, Dr. Phil might be number one. If you’ve been the book business for a while, you know that most romantic notions embrace the idea of a soul mate, a philosophy that my own book, Beyond Soul Mates, seeks to evolve.

Most of our relationships are soul relationships, including friendships and companion animals. Inherently soul relationships challenge us to work through our “stuff.” That makes many of them, especially the romantic variety, especially challenging.

Instead of soul relationships, we can seek out true love relationships. These relationships reflect our true selves and because of this, are more joyful and purposeful than those reflecting the soul. Following are ways you can help your buyers select love books, potions, and principles that will put real smiles on their faces. Why not play Lucy and help all their relationships reflect the highest truths about themselves, others, and love?

By-Way or Highway: What’s Your Buyer Going Through?
Sometimes buyers need a book that is a bandage. Their love life was smashed on the rocks or they lost someone important. Maybe a dream just died and with it, a part of their soul. They need to veer of the main road and sit in a “by-way” for a while. The selected books needs to provide warmth and solace, like a comforter.

Other times, a buyer is comparable to a highway driver. They are ready to get on the Indy 500 and attract a mate, new friends, or network the heck out of their jobs. These individuals require a book with action steps, complete with a ticket to a cheerleader rally.

Setting Up the Sections
It can be hard for buyers to figure out exactly how to find the type of book they need. Imagine two women. One is pregnant and excited about the next few months and the other just miscarried. The first woman needs a “highway” book and the other a “by-way” book. Think through how you place books according to these needs. Are they both under parenting? Or is there a sub-section on grieving?

Playing Therapist
If you’re standing in your store, you most likely double as a therapist, not unlike a hairdresser or bartender—or Lucy. Because I’ve written books about relationships, people constantly tell me what’s going on. I’ve learned a few stock phrases, like, “I can see that you are feeling (sad, excited, scared, overwhelmed, etc.,” or “It sounds really hard, marvelous, challenging, confusing.”

You’re the lucky one because you then get to make a difference. Placing that special book in their hands is a sure way to help them soothe or express their hearts.

The Symptoms of Heartache
Sometimes your buyers are heart-broken. There are telltale symptoms, such as shoddy dress, a woebegone face, and the ever-present Kleenex. Maybe they’ll come right out and say it, like my 14-year-old son recently did in this exchange.

“Mommy, what are the symptoms of love?” Gabe asked me recently.

“Well,” I began. “They include thinking of the other person all the time, not knowing what to say around them, and getting used to having your heart beat too fast.”

“Why?” I asked after a moment.

“I think I’ve caught it, Mom,” he whispered.

When people feel “cursed” by love, they need a special kind of book, one that helps ground and anchor them—that tells them it will all be okay.

Making Magic
The fantastical dreamer inside each of us believes in magic. Candles, potions, oracle cards, runes, and other devices are inspirational and tap into our invisible side. I’m a big believer in empowering people with ceremony and tools to heal and open their hearts.

Staying Hopeful
Ultimately, those seeking relationships books are searching for hope. Yes, this time, they will fall and stay in love. For certain, their kids or moms or dads or co-workers will respond and accept them. Believing in the power of love can help your buyers do the same.

***

Cyndi Dale (Minneapolis, MN) is an internationally renowned author, speaker, healer, and business consultant. She is president of Life Systems Services, through which she has conducted over 35,000 client sessions and presented training classes throughout Europe, Asia, and the Americas. Visit Cyndi Dale online.

Cyndi Dale on her favorite bookstore:
I love Breathe Books in Baltimore—full of mystical, zany, lovely energy and best of all, Susan and Larry.