Tuesday, March 26, 2013

The April New Moon Is Out--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our April 2013 issue of the New Moon was mailed this morning. This issue includes:
-Perfect for Spring: Tarot Galore!
-Shelftalkers (The Illuminati Tarot Kit; The 3D Tarot Grand Trumps; Anna.K Tarot; and Celtic Sealing Wax)
-May New Releases
-Llewellyn's Spring/Summer 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, April 2013 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Thursday, March 21, 2013

Perfect for Spring: Tarot Galore!

Spring is officially here (though don't tell Minnesotans that--—Mother Nature seems to have forgotten us, at least for a few more weeks). What better way to welcome the season of re-birth with a multitude of new tarot decks and kits, bags, and powerful sealing waxes from Italian publisher Lo Scarabeo? Discover the magic and beauty that await!

Illuminati Tarot Kit
This stunning, deluxe kit will delight all readers. Open the box using the magnetic closure, lift the ribbon to expose the cards and companion guide, and discover the glistening gold of the gilded edges of the cards. Created by the renowned Erik C. Dunne, the artistic beauty and symbolic depth of the cards will warm the soul and free the mind on a journey for enlightenment and self-actuality. The 160-page companion guide, written by noted Tarot author Kim Huggens, illuminates card meanings and guides readers on their journey.

Mibramig Magical Tarot Deck 
Filled with whimsy, this deck by Italian artist Mibramig is both delightfully curious and cute. Visual imagery invites you to fully engage your intuition and experience the cards, with a Rider-Waite structure that encourages you to ask questions and explore your psyche for insight. An added bonus to this utterly unique Tarot is the addition of a seventy-ninth card, The Happy Squirrel, sure to delight Tarotists of all levels and backgrounds.

3D Grand Trumps Tarot Deck
A first of its kind Tarot from Lo Scarabeo! This innovative 3D deck of larger-sized, grand trumps from The Pictorial Key Tarot will bring new depth to your readings. The special 3D effect is achieved through lenticular print technology; no glasses or additional equipment is needed to gaze into the three-dimensional beauty of these special cards. Visit our website to view animated .gifs of The Fool and The Magician and discover the spectacular technology of these amazing cards.

Golden Universal Tarot
Lo Scarabeo's popular Universal Tarot deck is now available with gold foil highlights! Italian painter Roberto de Angelis lends a modern, more realistic approach to the classic Rider-Waite imagery. His dynamic interpretation is perfect for beginning readers, who will recognize the familiar characters and tableaus updated with sophisticated color and less cluttered compositions. Now adorned with brilliant gold impressions designed to take on an antique, distressed appearance over time, the Golden Universal Tarot Deck will attract collectors and tarot enthusiasts of all levels.

So Below Tarot Deck (Volume II of the Book of Shadows Tarot Kit)
So Below, volume two within The Book of Shadows Tarot Kit, is now available as a stand-alone deck and designed to fit perfectly into the kit alongside Volume I, the As Above Deck. Explore the beliefs, symbols, and values of Pagan and Wicca spirituality—and how these teachings manifest in the real world, every day. Following basic Rider-Waite structure, this vivid and powerful tarot helps us recognize—and learn from—the magical energies that surround us in everyday life.

New Bags from Lo Scarabeo
These beautiful bags can be used to store and transport valuables of all kinds—jewelry, keepsakes, crystals, runes, pendulums, decks, and more. They also makes a great gift bag or accompaniment to a matching deck!

Illuminati Satin BagDraconis Satin Bag Universal Satin Bag

New Sealing Waxes from Lo Scarabeo
Customize invitations, greeting cards, spells, rituals, and more with enchanting wax stamps. The boxed kits include natural wax and a metal seal.

Celtic Sealing WaxMagic Sealing Wax Wicca Sealing Wax

Thursday, March 14, 2013

It's the Little Extras That Allow Indie Booksellers to Compete with Amazon

I stumbled upon a great article this morning from The Telegraph UK discussing independent bookstores, namely how, in a world of disappearing bookstores and immediate Amazon eBook downloads, independent booksellers can remain competitive and relevant. The article, titled "You Can't Get This Book From Amazon," points out that it is the little extras that booksellers include with their books that really make them stand out from Amazon.

"It would have been understandable had booksellers held up their hands and surrendered. But booksellers are made of sterner stuff...They have the missionary’s zeal to unite people with the books they know they are going to enjoy reading. Such people have a vocation, and people with vocations do not give up easily--they fight back.
One of the ways in which they can fight back is to give the customer something more than just the book itself. My publishers recently asked me to write something extra that booksellers could give away with my new novel, Trains and Lovers.

You can read the full article here.

Looking for some quick ideas for things to include with books? Check out our full page of shelf talkers, stuffers, and other downloads, or sign up for our New Moon Newsletter (shelf talkers and stuffers are included in each issue).