Tuesday, July 31, 2012

The August New Moon Is Out--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our August issue of the New Moon was mailed this morning. This issue includes:
-The Art of Blissful Storekeeping, from author Tess Whitehurst
-Shelftalkers (The Art of Bliss, Witches Tarot, Meditation for Your Life, and Restless in Peace)
-September New Releases
-Llewellyn's 2012 Tarot Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, August 2012 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Monday, July 23, 2012

Meditation and the Workplace

Dear Booksellers,

You’ve probably heard a lot about the benefits of meditation. I find it amazing that this simple, yet powerful exercise can relieve stress, boost energy, increase overall satisfaction and serenity, improve memory, and help with insomnia. But I never considered its positive influence on our work life.

Here, Robert Butera, author of Meditation for Your Life, explores how meditation impacts how we respond to problems in the workplace—whether you’re a business owner making tough decisions or a bookseller helping customers on the floor.

Meditation Tip for Work
By Robert Butera, Ph.D.

People who spend time each day quieting their mind (meditating) typically for five to thirty minutes see an increase in their work performance. Some of the common benefits are:

  • resilience to stress because you see the bigger picture and meditation offers processing time
  • decision-making based on reality versus emotion
  • conflict resolution—listening for meaning and remaining patient
  • an upbeat and positive attitude due to feeling centered
  • have more energy during and after work
Meditation for Your Life
Robert Butera, Ph.D.

Consider the concept from yoga translated as “pure thinking.” Yoga philosophy offers a triad of possibilities for the mind: negative, positive and pure. Most of us know our own tendencies for negative thinking and wish to refrain from that. However, when you catch yourself with a negative thought, you can follow it with a Pure response to understand from where the negativity arises. Negative thoughts can carry important messages.

Positive thinking, where every situation has an uplifting spin on it, is certainly better than negative thinking. For example, when a customer complains about something and we respond negatively, no one wins. If we spin it positively, we might think, “Mr. Customer is having a bad day, so I will be nice to him this time around.” These positive responses require a lot of mental energy to deflect the negativity. In effect, the positive response in this triad depletes our energy… and when the day is over, we are beat.

Pure thinking rests above the polarity of negative and positive. The customer complaint, met with purity, is merely a customer complaint. Our mind sees reality for what it is without judging it as good or bad, negative or positive, rude or nice. It just is. When the mind can stay unbiased, the listener can hear more and be free of any animosity or forced kindness. You simply are kind as you listen.

Daily meditation helps with this process of seeing reality as it is. During meditation practice the mind has one task in front of it, one focal point to consider. However, the mind has lingering thoughts, desires and memories alongside the meditation focal point. During this process, the mind thinks positive and negative thoughts, and the meditator learns to patiently accept those thoughts without thinking, simply accepting.

This process of accepting reality without emotion reinforces our ability to make sound business decisions and handle a wide array of work problems with confidence and grace.


Photo by www.jackramsdale.com
Robert Butera, MDiv, Ph.D., is the author of Meditation for Your Life and The Pure Heart of Yoga. He has studied meditation and yoga since 1984. He founded the YogaLife Institute of Devon, Pennsylvania, where he trains yoga instructors and publishes “Yoga Living Magazine.” His advanced degrees are from the Yoga Institute of Mumbai, India, Earlham School of Religion, and California Institute of Integral Studies. Visit him online.


Do you meditate? If so, have you noticed its influence on your work day? Do you feel meditation has increased your resilience to stress? Do you have an easier time resolving problems? Do you remain energized after a long day?

Friday, July 20, 2012

The Art of Blissful Storekeeping

Dear Booksellers,

Does a business have an emotional center, a heart? Do you find that customers are drawn to energy that’s fueled by joy?

Tess Whitehurst, the author of Magical Housekeeping and The Good Energy Book, is an expert in creating and maintaining positive energy. We're excited about her fabulous new book, The Art of Bliss, that focuses on how to activate your innate life force energy for success and happiness. Here, Tess talks about how these principles also apply to a business. Check out how easy it is to activate key areas in your store to encourage creativity, productivity, and genuine bliss.

The Art of Blissful Storekeeping
By Tess Whitehurst

With just a modest bit of alchemy, you can benefit your business—and beautify your relationship with your business—for years to come.

The Art of Bliss
Tess Whitehurst
You may already know that your business’s floor plan has nine life areas as designated by the bagua, or the I Ching-derived feng shui floor plan. And if you do, as a business-minded individual, you’re likely aware of what’s commonly referred to as the “prosperity corner.” (Hint: it’s the far left corner when standing at the front door, facing inwards, or the upper left corner in the diagram you’ll be drawing below.) You might also know that to help activate your finances, you can do things such as keep the prosperity area clutter-free, place a citrine quartz or chrysocolla in this area, and/or hang a large mirror to bring in extra energy and symbolic space.

What you may not know is that there are two other areas that are exceptionally important when it comes to maintaining a business in the most sustainable, profitable, enjoyable way possible.

Almost as Simple as Tic-Tac-Toe
Before I reveal where these areas are and how you can make them work for you, take a quick moment to make a super rough sketch of your floor plan. Honestly, no measuring or artistry necessary—rough is totally fine. Just an outline of the place that is expressly designated for your business is all you need (if there’s a larger main area and little asymmetrical offshoots such as bathrooms or offices, you might just want to include the main area for this exercise). Now, if the outline of what you just drew happens to be something other than a square or rectangle, use dotted lines to make it into one by filling in the missing corners. Once it’s a square or rectangle, draw a tic-tac-toe board over it, dividing it into nine (roughly) equal squares. OK—done! (See I told you! Not too terribly tricky.)

Locate the Spots
To locate the important areas I’m about to teach you about, first locate your front door. Draw an arrow pointing straight at it, in the direction you would be going if you were entering the business. Now, if necessary, turn the paper so that the arrow is pointing up. In the bottom center square, write, “Life Path.” In the top center square, write, “Radiance.”

Aha! Now we can move ahead to the fun stuff.

Life Path
The Life Path area—traditionally referred to as the Career area—is the place in your business that has to do with a natural sense of flow and an authentic, joy-fueled direction. For you, and for anyone else who works at this location, when this center is activated and flowing, there is a deep sense of fulfillment that fuels creativity, productivity, and enthusiasm. Because everyone can sense the genuine bliss at the heart of the business, additional benefits include loyal, longstanding customers and employees, which consequently support financial flow and word-of-mouth publicity.

There are a number of ways to activate this area, and to balance it energetically in the most ideal of ways, and all of them have to do with the water element. (Think depth, natural nourishment and flow, and a fluid wellspring of joy.) For example, you might place an actual water feature in this area, such as a fountain, or you might place something here that represents water, such as a painting or photo of the ocean, one or more items made out of glass, or a large mirror.

Of course, you might also have items for sale that fit with the water element, such as water globes, seashells, or books about mermaids. It might be fun to activate the Life Path area by placing these in this area of the store.

The Radiance area—traditionally known as the Fame and Reputation area—is particularly important in businesses, as it has to do with how one is seen and known in the world. This area works synergistically with the Life Path area. You might say that each nourishes and balances the other: the Life Path area has to do with being in alignment with one’s own inner sense of purpose and joy, while the Radiance area has to do with generously sharing this joy with the outside world.

Again, there are a number of ways to activate this area. This time, most of them have to do with fire. (Think of how the sun and stars light up the sky from an incomprehensible distance, and how even fireworks can be seen for miles around.) And so, to activate and energize this area, you might want to add excellent or eye-catching lighting, candles, or artwork/items depicting red, pink, orange, stars, sun shapes, triangles, diamonds, or radial shapes (such as daisies).

Artwork depicting people or animals also brings in the fire element, and items that advertise or name your business—such as signs or complementary newspaper articles—are also excellent ways to visually affirm that your business is well-known and highly regarded.

And, of course, inventory relating to the fire element—such as candles, incense, lamps, brightly colored prayer flags—might be cool things to place here as well.

But What if it’s Missing from the Floor Plan?
The Radiance and Life Path are not commonly missing from most floor plans, but if one or both is missing from yours, never fear. You might symbolically bring in the energy of the area by hanging a large mirror or watery art with depth on one of the walls bordering the missing Life Path area, or a large piece of fiery art with depth on one of the walls bordering the missing Radiance area. This way, the chosen piece will be like a window looking into—and energetically holding the space of—precisely the type of energy you want to bring in.

For affirmations, rituals, and other fun stuff related to the nine life areas, check out The Art of Bliss: Finding Your Center, Getting in the Flow, and Creating the Life You Desire.


Tess Whitehurst is an intuitive counselor, energy worker, and feng shui consultant. She has appeared on the Bravo TV show Flipping Out, and her writing has been featured in Writers Digest, Whole Life Times Magazine, and online at The Huffington Post and Lemondrop.com In addition to The Art of Bliss, she is the author of Magical Housekeeping and The Good Energy Book. Visit her online.

Tess on her favorite bookstore:
Alexandria II in Pasadena, CA will always occupy a special place in my heart because it was the first metaphysical bookstore I ever had the pleasure of finding myself in. I’ll never forget how awestruck I felt as I explored it those first few times.


Do you have any feng shui tips to share? What are some of your favorite ways to create positive energy in your store?


Thursday, July 19, 2012

New Tarot Catalog: 2012 and Backlist

Tarot Catalog  —  2012 & Backlist

It’s here—Llewellyn’s new tarot catalog featuring 2012 products and backlist. Download the PDF.

Headlining 2012 is a wide array of visually stunning decks and kits from Llewellyn and Italian publisher Lo Scarabeo, including:

 The Steampunk Tarot
 Favole Tarot
 Witches Tarot
 The Faerie Guidance Oracle
 I Ching: Dead Moon Deck
 Astrological Oracle
 Dark Fairytale Tarot
 The Book of Shadows Tarot Kit

Perfect for browsing, this annual, full-color catalog features a complete backlist of tarot and oracle decks, nicely organized into eight categories:
The Steampunk Tarot
  • Art & Contemporary
  • Celtic, Pagan & Goddess
  • Esoteric & Egyptian
  • Faeries & Fantasy
  • Historical
  • Love & Erotica
  • World Cultures
  • Oracle Decks

You’ll also find tarot books and a full selection of divination sidelines, such as tarot cloths, runes, pendulums, journals, and more. New this year are three gorgeous tarot bags from Llewellyn:


Steampunk High Priestess Satin Tarot Bag

Witches Moon Satin Tarot Bag

Llewellyn Velvet Tarot Bag

A print version of Llewellyn’s 2012 tarot catalog is available upon request (while supplies last). Please send your request to maryr@llewellyn.com.

Wednesday, July 18, 2012

NetGalley: Advance Copies at Your Fingertips

Dear Booksellers,

Do you love reading galleys of forthcoming titles that you’re excited about?  Now you can find advance copies of Llewellyn books on NetGalley.

NetGalley is an innovative, easy-to-use website that provides digital galleys free of charge to booksellers and other industry professionals. These electronic advance copies are available three to six months prior to a book’s release.

A few advantages of digital galleys:
  • Nearly all forthcoming Llewellyn releases are available as an e-galley for a limited time. (Our imprints Flux and Midnight Ink are available, too.)
  • Easy online access.
  • Reduces environmental impact and waste.
  • Weightless. Go ahead and bring an unlimited number of e-galleys to the beach, on a plane, or anywhere.
Right now, you’ll find digital galleys of October and November releases on NetGalley, including:

Everyday Witch Book of Rituals: All You Need for a Magickal Year

Deborah Blake
Amplify your wishes and manifest positive change all year long with this inspiring collection of simple rituals. These empowering ceremonies—for new moons, full moons, sabbats, and rites of passage—will help you find love, build courage, boost creativity, achieve balance, and deepen your faith. Witches of all levels will appreciate the easy rituals that require only common tools and ingredients.

The Healing Power of Reiki: A Modern Master's Approach to Emotional, Spiritual & Physical Wellness
Raven Keyes
Raven Keyes, the first Reiki Master to practice in an operating room with Dr. Mehmet Oz, has brought Reiki to the defining events of our time. He tells moving stories of giving Reiki to rescue workers at Ground Zero, professional athletes, and trauma patients, as well as experiences of connecting with angels and spirit guides. Also includes exercises and meditations.

Dragons for Beginners: Ancient Creatures in a Modern World
Shawn MacKenzie
The fascinating truth about dragons—how they evolved, what they really look like, and how to safely interact with them—is documented in this unique, essential guide. Discover scientific facts on three major Dragon species, their role in art, magic, and religion, and how to safely go Dragon watching, raise an orphan, and save these majestic beasts from extinction.

Initiate: A Witch’s Circle of Water
Thuri Calafia
After becoming initiated into the Craft, most students long to dive deeper and foster a lifelong commitment to serving the gods and the community. This second course of study in Thuri Calafia’s four-volume Wiccan series teaches Initiaties how to take this next step on the path. These practical lessons—exercises, rituals, meditations, and more—correspond to the lunar and solar wheels.

It’s easy to sign up. Register at www.NetGalley.com and search the catalog to view available galleys. Then just hit the “Request” button for the titles you want.

Once you request the title, you’ll just need to wait until we approve your request, and then the galley will appear on your NetGalley homepage (under “New Invitations to View Titles”). You will receive an email notification once your request is approved, so that you’ll know to login to view the galley.

You’ll have the option to download the galley to your computer or read it on any of these devices.

Be sure that you download Adobe Digital Editions (the program you’ll need to view our galley) first. It’s quick and free.

If you have any questions, feel free to contact NetGalley: support@netgalley.com

Friday, July 13, 2012

The 20 Most Beautiful Bookstores in the World

Flavorwire has posted a list of the 20 Most Beautiful Bookstores in the World--and are they ever spectacular!

While a visit to some of these bookstores requires a trip out of town--or out of the country--the pictures are definitely a sight to see.

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Bookworm Bookstore, Beijing, China. Image from Flavorwire.
Their list of the 20 most beautiful bookstores in the world includes:
  1. Selexyz Bookstore, Maastricht, Holland
  2. The Bookàbar Bookshop, Rome, Italy
  3. Plural Bookshop, Bratislava, Slovakia
  4. Livraria Lello, Porto, Portugal
  5. Cook & Book, Brussels, Belgium
  6. Bookworm, Beijing, China
  7. Librería El Ateneo Grand Splendid, Buenos Aires, Argentina
  8. Poplar Kid’s Republic, Beijing, China
  9. Livraria da Vila, Sao Paulo, Brazil
  10. Cafebreria El Pendulo, Mexico City, Mexico
  11. Shakespeare & Company, Paris, France
  12. The Last Bookstore, Los Angeles, CA
  13. Atlantis Books, Santorini, Greece
  14. Bart’s Books, Ojai, California
  15. Corso Como Bookshop, Milan, Italy
  16. Barter Books, Alnwick, UK
  17. The American Book Center, Amsterdam, the Netherlands
  18. VVG Something, Taipei, Taiwan
  19. Ler Devagar, Lisbon, Portugal
  20. Daikanyama T-Site, Tokyo, Japan
Head on over to Flavorwire to peruse the fabulous photos and read why each bookstore was chosen.

Have you been to any of these bookstores? What do you think is the most beautiful bookstore in the world?