Tuesday, April 30, 2013

The May New Moon Is Out--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our May 2013 issue of the New Moon was mailed this morning. This issue includes:
-Spring Rejuvenation Using Flowers
-Shelftalkers (The Magic of Flowers; The Book of Crystal Spells; Your Inner Gold; and Past Lives for Beginners)
-June New Releases
-Llewellyn's Fall 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, May 2013 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Monday, April 29, 2013

Peek Inside Our Fall 2013 Catalog!

Llewellyn Fall 2013 Catalog
Click here to access the catalog PDF
Hi Booksellers,

The release of a new catalog is always a supremely satisfying moment for us. So it's with tremendous pleasure and pride that I officially introduce Llewellyn’s Fall 2013 list. Woo-hoo!

As you may recall, the fall catalog is the "big one." It includes our entire backlist—a great resource throughout the entire year.

The Art of Bliss

Kicking off this exciting season is The Tarot of the Hidden Realm, a September release from Julia Jeffrey and Barbara Moore. This deck from two seasoned tarot experts allows you to evoke the powerful wisdom of the fae; instead of relying on esoteric symbols, this powerful deck uses the raw elements—water, air, fire, and earth—to speak directly to your emotions.

Another September release, Living Earth Devotional from Clea Danaan offers 365 earth-friendly activities for deepening your physical and spiritual connection to nature. These practical, soul-centered tasks—meditations, craft projects, gardening and outdoor activities, journal exercises, and more—are organized by the Wheel of the Year. Bridging green spirituality with ecological action, this day-by-day guide will help you tune in to the energies of the changing seasons and build a deep appreciation for the earth's beauty, power, and wisdom. Reduce your carbon footprint, recharge your creativity and intuition, and cultivate a connection with the Earth that inspires spiritual growth and personal transformation.

Coming this November is Mixing Essential Oils for Magic by Sandra Kynes. This straightforward guide helps you understand how to choose the best oils for your own creative and magical mixing. Not only will you find step-by-step instructions on how to measure, mix, and assess blends, but you will also gain a full understanding of essential and carrier oils and how they work together.

This November, learn to live fully as a Pagan every day of the year, not only at full moons and holidays, with To Walk a Pagan Path, by Alaric Albertsson. With practical tips for incorporating Pagan spirituality into every aspect of life, To Walk a Pagan Path teaches readers how to have a meaningful Pagan practice by following seven simple steps; develop a sacred calendar customized for their beliefs, lifestyle, and environment; make daily activities sacred with quick and easy rituals; connect with the earth in a very real way by producing a portion of your own food—even if you live in an apartment; and express Pagan spirituality through a variety of craft projects: candles, scrying mirrors, solar wreaths, recipes, and more.

October brings us Magical Fashionista by Tess Whitehurst, author of Magical Housekeeping, The Good Energy Book, The Art of Bliss, and The Magic of Flowers. Magical Fashionista helps readers discover how to use fashion to become our most gorgeous self, attract good fortune, and attract whatever it is that we desire most.

I've given you merely a taste of what's ahead. There's also the Chinese Healing Exercises by Steven Cardoza, Playing with the Devil by Marcus F. Griffin, Living a Life of Gratitude by Sara Wiseman, A Practical Heathen's Guide to Asatru by Patricia M. Lafayllve, and much more.

We can't wait to hear what you think about our new fall list!!

Wednesday, April 24, 2013

Spring Rejuvenation Using Flowers

This has been a particularly long winter, especially here in Minnesota. We are almost a month behind our natural weather patterns, and are just nearing the possibility of our first 60-degree day. Talk about cabin fever! Many of us are anxiously awaiting that first day that we can open our windows, let in the breeze, and clean the layers of dust that winter left behind. Spring cleaning is an annual ritual for most of us, and it can be a very cathartic, rejuvenating experience. Spring is a season of re-birth, and we can begin the season anew and rejuvenate our spirits and selves using flowers. Tess Whitehurst, author of Magical Housekeeping, The Art of Bliss, and The Good Energy Book has a new book, The Magic of Flowers, and it is a veritable treasure trove of flowers, their uses, and their metaphysical properties. We dug through it and provided some particular flowers and how they can be used in rejuvenating ways this spring.

The Magical Uses of Flowers for Spring Rejuvenation:
Picking the correct flower or essence with which to communicate, plant, or infuse into your rituals can be confusing. Begin by identifying those flowers that are good for new beginnings, rebirth, and cleansing. Below are some examples.
  • Aster: Beginnings, Cleansing & Detoxifying. Plant aster in your yard to help neutralize and clear negativity and emotional toxins from the home, or add aster essence to your water to support physical detoxification and weight loss.
  • Black-Eyed Susan: Cleansing and releasing, Grounding. Try employing the essence or misting yourself with spring water containing ten to twenty drops lavender or geranium essential oil and two to four drops black-eyed Susan essence.
  • Bougainvillea: Cleansing. Bougainvillea can help purify and evaporate lingering toxins in our mind, body, and spirit so that our personal energy field and lifestyle begin to be characterized by a simple, clean aesthetic. Similarly, she helps us strip away the extras (clutter, limiting beliefs, undesired commitments, old hurts and emotional stuff) so that we can feel energized, efficient, and streamlined. For this purpose, cultivate or care for bougainvilleas, spend time in quiet contemplation with a blossoming bougainvillea, or imbibe the essence regularly, starting at the full moon and continuing throughout an entire moon cycle.
  • Carnation: Rebirth, New Beginnings. Carnation (as a symbol of modern-day funerary rites) is a symbol not only of death and life, but also of rebirth and new beginnings. He is a reminder—like new blossoms in the spring taking different forms but retaining the same essence—that our soul naturally seeks to be reborn again and again into this physical world. Similarly, when we seek rebirth in any area of our present life, carnation will gladly lend his magical support. Consider incorporating carnation into rituals or charms designed for this purpose, employing him as your intuition dictates.
  • Citrus Blossom: Happy home. Citrus blossoms and neroli oil are wonderful ingredients for any sort of magical endeavor related to happiness in the home. The fragrance and energy aligns the home with the soft, relaxing, regenerative qualities that make home home. Additionally, the tranquilizing effects of the scent and vibration can help soothe tension and heal relationships.
  • Forget-Me-Not: Organization and Efficiency. When organization and efficiency are crucial, forget-me-not can help. For example, taking the flower essence can be a wonderful companion when clearing clutter or streamlining your workday.
  • Honeysuckle: Endings and Beginnings. Taking honeysuckle essence or having a plant close to the home can help us during clutter clearing or releasing old keepsakes and memorabilia.
  • Peony: Cleansing. Energetically, peony is an excellent cleanser, bringing freshness and healing to the emotions and physical body by removing blocks, old patterns, and challenging attachments. For this purpose, try misting yourself or your space with rose water into which you’ve added six to ten drops peony essence, bringing peony blossoms into your space, using a
    peony blossom to flick blessed spring water around yourself or your home, or bathing in water into which you’ve added fresh peony blossoms or twenty to thirty drops peony essence.
  • Sage Blossom: Emotional Detoxification. You know those times when you feel emotionally toxic, perhaps from a newly ended or currently problematic relationship, or because you recently traversed a particularly challenging or frightening time, place, or situation? Maybe it’s not so much that you’re wounded or broken-hearted but rather that you’re emotionally out of whack in other ways, such as feeling drained, spooked, unbalanced, shell-shocked, or generally not right? Sage blossom can help with this, too, not just by removing the negative energy and programming but also by helping to ground us and to reestablish new, healthier, and more
    positive patterns and conditions. Similarly, red or scarlet sage blossoms can help us heal the patterns associated with emotional wounds and broken hearts.
  • Water Lily: Purification. Water lily purifies the spirit by healing the heart and breaking down our defenses so that a clear stream of life-force energy flows through our being as a matter of course. Over time, this energy helps us let go of old hurts, limiting beliefs, harsh emotions, and
    anything else that may be holding us back from possessing a clear and positive self-image and sparkly-fresh state of mind.
Bonus: Bath Ritual for Joyful Productivity
Try this bath ritual from The Magic of Flowers to help you in both work and home as you clean and start anew.

On a Thursday when the moon is between new and full, add three fresh echinacea blossoms or ten to twenty drops echinacea essence to your bath water, along with one half cup organic clover blossom honey. Light a yellow candle near the bathtub and hold your hands over the water as you mentally direct golden-white light into the water. Say:

All doors are open for prosperous and joyful work.
I love what I do, and I irresistibly attract sweet success.

Relax as you soak for twenty to forty minutes.

Flowers are a sure sign of spring, of Earth renewing herself. Flowers have myriad more uses than simply for spring rejuvenation, but what better way to start the season off right?