Wednesday, January 16, 2013

The Book of Shadows Tarot, Volume 1: As Above

In 2008, Italian Tarot publisher Lo Scarabeo asked Tarot author and expert Barbara Moore to create a pair of decks called the Book of Shadows Tarot; beyond that, they specified no other requirements. Barbara was free to do whatever she wished within that framework. How did she arrive at her foundation of "As Above, So Below?"

The following entry was originally posted by Barbara Moore in the Llewellyn Journal on January 28, 2013. Here she discusses the creation of the Book of Shadows Tarot Kit and the first volume in the kit, the As Above Tarot Deck.


In 2008 I spent some time in Italy with the good folks at Lo Scarabeo. They asked me to create a deck, or rather a pair of decks. The set was to be called Book of Shadows Tarot and was to be comprised of two separate decks. Beyond that, they had no requirements. I was free to do whatever I wished within that framework.

It took a while before I figured out how to approach the project. One consideration was to create one deck as simply symbolic and the other simply evocative or intuitive. I still like that idea and might pursue it in the future. But I wanted the structure to somehow reflect the theme, a Book of Shadows.

Also, because I was trained in the Rider Waite Smith (RWS) tradition of tarot, those are the kinds of decks I've created. Maybe it was time to try something completely different. Tarot is continually evolving; it didn't begin as the RWS and likely won't end as that. So why not take this opportunity to create something completely new?

After considerable thought, I decided to use the spiritual belief, "As Above, So Below as my organizing theme.

The first deck would represent "As Above." In this deck, I would explore the non-RWS possibilities. Each card would represent the theory and teachings of Wicca.

The second deck, So Below, would be a RWS-based deck that shows how the magic of Wicca (for I believe that all of Wicca is Magic...although not necessarily the same as Witchcraft) is experienced by Wiccans in every day life.

Creating As Above was an exhilarating challenge. I worked within the structure of the Major Arcana and for suits with fourteen cards each. I kept the archetypal core meanings of the Majors fairly closely to RWS. The Minor Arcana, however, are not at all related to the RWS. For all of those who say all I make are RWS clones, well, here is my best effort at something completely uniquely mine.

As Above is a tarot deck designed to hold and express modern Pagan spiritual teachings. Pagan beliefs are broad and hardly unified, but more on that in a moment. The Major Arcana cards represent some of the basic tenets of Wicca and the Minor Arcana thoroughly explore elemental energies while providing foundations for further studies in the areas of astrology, the faces of the Goddess, the magic of the physical realm, and various forms of divination. Because each card is a portal into vast realms of knowledge and experience and because space in this book is limited, each section includes a reading list of excellent texts for further studies.

Here, I'll introduce you to some of the things I like best about the deck. The first is Key V. In traditional tarot, it is called The Hierophant, and in some Pagan decks, The High Priest. I call it The Book of Shadows, a book where write down their tradition, which is an ever-evolving experience, always growing, always changing, always dynamic.

Early on in the tarot's history, the Major Arcana cards were not numbered. However, we are now quite accustomed to putting numbers on these cards. This provides a number of benefits. For example, many readers like to incorporate numerology into their readings. Others consider the numerical sequence as a variation on the Hero's Journey (a concept popularized by Joseph Campbell and, in tarot circles, is called the Fool's Journey, a phrase first used by Eden Gray). As for me, I think one of the most practical aspects is so that beginners can easily find the card they are looking up as they first learn tarot. Mundane, perhaps, but from a beginner's standpoint, it is very much appreciated.

Following this useful tradition, the Major Arcana cards in this deck are indeed numbered.
However, the Major Arcana cards are in groups that do not relate to the numbers printed on them. Instead, they are divided into different classifications that illustrate various aspects of Pagan beliefs.

The Major Arcana cards in this deck follow the archetypal ideas expressed in traditional tarot decks but express them from a Pagan point of view. In this way, the deck becomes an educational tool that a beginner can use to form a foundation for further studies. It is also an excellent reading deck that will resonate with the Pagan soul.

The first five cards represent very basic core beliefs. These are the essential aspects upon which all else is built. These include The God, the Goddess, the World, the Elements, and the Summerlands.

The second section includes the Wheel of the Year and eight Sabots that make up the Pagan calendar.

The third group consists of the tools and experiences of the practicing pagan, such as initiation, Book of Shadows, and spellcasting.

In fact, here are all the Majors in their groupings listed by their traditional names and their Book of Shadows Tarot names in parentheses:
1. A Pagan Framework
XXI, The World (The World)
III, The Empress & IV, The Emperor (The Goddess & the God)
I, The Magician (The Elements)
O, The Fool (The Summerlands)

2. The Circle of Life
X, The Wheel (The Wheel of the Year)
XVIII, The Moon (Samhain)
XIII, Death (Yule)
XVII, The Star (Imbolc)
XIV, Temperance (Ostara)
VI, The Lovers (Beltane)
XIX, The Sun (Litha)
XV, The Devil (Lammas)
XI, Justice (Mabon)

3. The Pagan Experience
IX, The Hermit (The Path)
VIII, Strength (Spellcasting)
V, Hierophant (Book of Shadows)
VII, Chariot (Transformation) VXI, The Tower (Warnings)
XII, The Hanged Man (The Circle)
XX, Judgement (Initiation)
II, High Priestess (Wisdom)

The Court Cards do not have traditional court cards. Instead, we have the Elemental, Maiden,
Mother, and Crone.

The Elementals are pretty self-explanatory, and represent the Elementals of Air, Water, Earth, and Fire. The Maiden, Mother, and Crone cards represent the waxing, full, and waning aspects of each element. And so, you see, they are not like the Knight, Queen, and King.

Here are a few details of the Earth court by way of example:

The Maiden of Earth takes her place among the new blossoms of the field. She brings a sense of lightness and gratitude, a joyful appreciation and celebration of everyday blessings.

The Mother of Earth takes her place as Mother Nature, providing a rich harvest. She nourishes our bodies and our souls with the best of Her creation.

The Crone of Earth lays the Earth to rest. Even the Earth must regenerate, and there is a time for everything in this life, including death.

The numbered Minor cards represent different elemental aspects of the Pagan universe.

The suit of Fire focuses on the wisdom and energy of the heavens and as such depicts astrological wisdom, with cards representing the Sun, Moon, Stars, and planets, with the focus on the masculine energy of gods for whom the planets are named.

The suit of Water balances the mostly masculine energy of the planets with various faces of the Goddess (for example Flora, Saravati, Ma’at, Cerridwen, and Hecate).

The suit of Air explores different methods of accessing Divine wisdom and guidance through various divinatory methods, such as Runes, Pendulums, I Ching, and of course Tarot. The suit of Earth reveals magical sources found on our planet.

The suit of Pentacles is my favorite in any tarot deck and this one is no different. If Wicca has any agreed upon sacred text it is the Earth herself. And so the suit of Earth reads her various "chapters" like liminal places such as the beach, where water and earth meet; plant life; animal life; mountains; etc.

Book of Shadows Tarot Kit is indeed unusual. For Pagans, it will be easy to adapt to, since you probably already have a firm understanding of the tenets used here as the images and concepts that shape the meanings. If you want to learn about the Pagan path, then it is a great deck for you, because it was designed to be a teaching tool, as well as a divinatory one. For tarot readers who aren't familiar with Pagan concepts but are interested, as lovers and interpreters of symbols, it should be an easy transition.

The first volume in the kit, the As Above Tarot Deck, is truly a book without bounds but pages you can shuffle to determine your path and create your own Book of Shadows that will help advise and comfort you through your life.

Thursday, December 27, 2012

The January New Moon Is Out--Check Your Inbox



For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our January issue of the New Moon was mailed yesterday. This issue includes:
-Booksellers as Love Counselors
-Shelftalkers (Witchy Crafts, Llewellyn's Complete Book of Correspondences, Your Psychic Self, and Haunted Route 66)
-February New Releases
-Llewellyn's Spring/Summer 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, January 2013 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Monday, December 17, 2012

Booksellers as Love Counselors

Dear Booksellers,

Before we know it, Valentine’s Day will be here. Chocolate will fall from the skies, the birds will sing love songs, and relationship problems will cease for twenty-four hours. Or maybe that’s what should happen, right?

The complicated topic of love may get the spotlight in mid-February, but people look for relationship guidance year round. With so many guides available on a wide variety of relationship issues, from bitter breakups to crushing crushes and other matters of the heart, do customers need your advice in choosing the right one?

We invited Cyndi Dale, author of Beyond Soul Mates, to discuss the tricky—and rewarding—process of guiding customers towards the books that will meet their unique needs.

***

Booksellers as Love Counselors
By Cyndi Dale


Remember Lucy in the Peanuts comic strip? Lucy sat behind a table and dispensed advice for five cents a pop—usually about love. You’ve probably figured out that your role as bookseller is comparable to playing therapist for the starry-eyed or heartbroken.

Beyond Soul Mates
Cyndi Dale
January 2013 release

Books are probably the number one way that people figure out how to negotiate their relationships; okay, Dr. Phil might be number one. If you’ve been the book business for a while, you know that most romantic notions embrace the idea of a soul mate, a philosophy that my own book, Beyond Soul Mates, seeks to evolve.

Most of our relationships are soul relationships, including friendships and companion animals. Inherently soul relationships challenge us to work through our “stuff.” That makes many of them, especially the romantic variety, especially challenging.

Instead of soul relationships, we can seek out true love relationships. These relationships reflect our true selves and because of this, are more joyful and purposeful than those reflecting the soul. Following are ways you can help your buyers select love books, potions, and principles that will put real smiles on their faces. Why not play Lucy and help all their relationships reflect the highest truths about themselves, others, and love?

By-Way or Highway: What’s Your Buyer Going Through?
Sometimes buyers need a book that is a bandage. Their love life was smashed on the rocks or they lost someone important. Maybe a dream just died and with it, a part of their soul. They need to veer of the main road and sit in a “by-way” for a while. The selected books needs to provide warmth and solace, like a comforter.

Other times, a buyer is comparable to a highway driver. They are ready to get on the Indy 500 and attract a mate, new friends, or network the heck out of their jobs. These individuals require a book with action steps, complete with a ticket to a cheerleader rally.

Setting Up the Sections
It can be hard for buyers to figure out exactly how to find the type of book they need. Imagine two women. One is pregnant and excited about the next few months and the other just miscarried. The first woman needs a “highway” book and the other a “by-way” book. Think through how you place books according to these needs. Are they both under parenting? Or is there a sub-section on grieving?

Playing Therapist
If you’re standing in your store, you most likely double as a therapist, not unlike a hairdresser or bartender—or Lucy. Because I’ve written books about relationships, people constantly tell me what’s going on. I’ve learned a few stock phrases, like, “I can see that you are feeling (sad, excited, scared, overwhelmed, etc.,” or “It sounds really hard, marvelous, challenging, confusing.”

You’re the lucky one because you then get to make a difference. Placing that special book in their hands is a sure way to help them soothe or express their hearts.

The Symptoms of Heartache
Sometimes your buyers are heart-broken. There are telltale symptoms, such as shoddy dress, a woebegone face, and the ever-present Kleenex. Maybe they’ll come right out and say it, like my 14-year-old son recently did in this exchange.

“Mommy, what are the symptoms of love?” Gabe asked me recently.

“Well,” I began. “They include thinking of the other person all the time, not knowing what to say around them, and getting used to having your heart beat too fast.”

“Why?” I asked after a moment.

“I think I’ve caught it, Mom,” he whispered.

When people feel “cursed” by love, they need a special kind of book, one that helps ground and anchor them—that tells them it will all be okay.

Making Magic
The fantastical dreamer inside each of us believes in magic. Candles, potions, oracle cards, runes, and other devices are inspirational and tap into our invisible side. I’m a big believer in empowering people with ceremony and tools to heal and open their hearts.

Staying Hopeful
Ultimately, those seeking relationships books are searching for hope. Yes, this time, they will fall and stay in love. For certain, their kids or moms or dads or co-workers will respond and accept them. Believing in the power of love can help your buyers do the same.

***

Cyndi Dale (Minneapolis, MN) is an internationally renowned author, speaker, healer, and business consultant. She is president of Life Systems Services, through which she has conducted over 35,000 client sessions and presented training classes throughout Europe, Asia, and the Americas. Visit Cyndi Dale online.

Cyndi Dale on her favorite bookstore:
I love Breathe Books in Baltimore—full of mystical, zany, lovely energy and best of all, Susan and Larry.

Tuesday, November 27, 2012

The December New Moon Is Out--Check Your Inbox


For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our December issue of the New Moon was mailed this morning. This issue includes:
-Invoking the Holiday Spirit on a Budget
-Shelftalkers (Beyond Soul Mates, As Above Tarot Deck, I Saw Your Future And He's Not It, and Magical Qabalah for Beginners)
-January New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, December 2012 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Monday, November 19, 2012

Invoking the Holiday Spirit on a Budget

Hi Booksellers,

Enjoying the holidays—and getting into the “spirit” of the season—doesn’t come easily for everyone. It may be especially tough for those who work in retail. Long hours, crowds of stressed shoppers, and pressure to make your year end financial goal can shred anyone’s nerves. After weeks of this madness, who’s got energy for fa-la-la-la-la?

Luckily, it’s possible to keep the Grinch at bay and actually enjoy the most wonderful time of the year. We invited author Deborah Blake to talk about easy, inexpensive ways to create a festive, uplifting atmosphere in your store that will influence your staff, as well as your customers. With a little luck, all this positive energy will result in strong sales, too!



 
Invoking the Holiday Spirit on a Budget
By Deborah Blake


The holidays are a wonderful time to run a shop—I know, since I manage The Artisans’ Guild, a not-for-profit artists’ cooperative shop that I co-founded thirteen years ago with a friend. We feature local and regional artwork and crafts, not books, but we face many of the same problems other small stores do at this time of year. In short, how can we be festive and make the most out of the sales opportunities—without spending too much money or ending up burned out and crabby?

Press Releases Versus Ads
Whether your store emphasizes Christmas, Yule, or everything in between, there are a few fun, simple, and inexpensive things you can do to make the most of the season. As someone who runs a not-for-profit, I am used to doing things on a shoestring. For instance, since we have no advertising budget to speak of, we use events and special occasions as excuses to put out press releases (which are free, as opposed to taking out ads). A guest author visit coupled with a fun giveaway might be just the ticket.

Inspiring Ornaments and Decorations
There are lots of ways to decorate on the cheap, too. Get in the holiday spirit by hanging evergreen swags (real or imitation). Make ornaments that double as advertising of your merchandise by cutting out pictures of book covers from your catalogs and pasting them on to poster board or cardboard. Hang each one from a red ribbon and fasten them to your swags, so people can see them and get inspired.

Write up a large “Santa’s List” of top ten gift ideas in the shape of a faux-scroll and hang it on a wall. And be sure to set up a display table with great books, and any other merchandise—but make it special by adding snapshots of happy people showing off their gifts. You can take advantage of any cute kids, animals, or staff you happen to know.

Add a Spiritual Touch
If you want to add a spiritual touch, you can set up a store altar with candles (if it is safe to do so) or tiny battery-powered tea lights. Encourage both staff and customers to light a candle for a wish for the coming year, or to send good energy out into the world. If you don’t want to use candles, set up a small tree, and leave cut out “ornaments” of paper in seasonal shapes for people to write their wishes on, and then hand on the tree. You can use this to increase your mailing list, if you use one, by combining the ornaments with a giveaway. Anyone who hangs a wish on the tree can be entered into a giveaway for a gift basket of goods from your store (or a gift certificate), and they must write their name, address, and email on the back to be entered.

Holiday Giving
In this especially tough year, you may want to use your store to help give back to those in need. Put out a basket to collect canned goods for local food pantries, and let everyone who contributes be entered into a giveaway for a book that has some spiritual meaning.

Help Staff De-Stress
The holiday season can be stressful for shop owners and employees, so don’t forget to do a little something special to make this fun but busy time a little easier on everyone who works at your shop. If you have space, a small altar set up for the staff can give people a place to de-stress and relax for a moment or two each day. Encourage everyone to add a small item with special meaning to the altar or table, or have everyone bring in a picture of themselves celebrating the season with family or friends. And feel free to light a candle every day for prosperity.

A Contest Starring Pets
For a lighter note, you can run a “Pets who read,” contest. Have customers bring in photos of their pets “reading” a favorite book that was purchased at your store. You can enter everyone in a contest and pick a winner at the end of the month, or let people vote for which photo they like the best. Don’t forget to include treats for the pet in with the prize!

Happy holidays!

***

Photo by John Mazarak
Deborah Blake is the author of six books from Llewellyn Worldwide, including Everyday Witch Book of Rituals (2012), Witchcraft on a Shoestring (2010),  Everyday Witch A to Z Spellbook (2010) and The Goddess is in the Details (2009). She also has a regular column in the Witches & Pagans Magazine and has articles in many of the Llewellyn annuals. She lives in upstate New York where she is theoretically in charge of five cats and fifty artists. Visit her online.

Deborah on her favorite metaphysical store:
“I get most of my supplies from AzureGreen and I have for many years. They have a wide range of stock, good quality and low prices, and the nicest folks working there. They’re a small company and I love them.”







For more articles on keeping your cool throughout the holiday season, check out “Merry Blissmas: The Key to a Stress-Free Holiday” by Andy Baggott, “Joy to the Store: 5 Keys to a Happy, Sane, and Prosperous Holiday Season” by Tess Whitehurst and “Enjoy a Ten-Minute Bliss Break this Holiday Season” by Kala Ambrose.

Do you have a strategy for staying positive throughout the hectic holiday season? Please share!

Tuesday, October 30, 2012

The November New Moon Is Out--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our November issue of the New Moon was mailed this morning. This issue includes:
-Yule Ideas for Everyone
-Shelftalkers (From the Cauldron Born, Great Sex Made Simple, New Paths to Animal Totems, and Our Children Live On)
-December New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, November 2012 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Thursday, October 18, 2012

Yule Ideas for Everyone

Sigh. It seems as though another year has flown by; wasn’t it just Labor Day yesterday, and Midsummer the week before that? Though many of us will be loathe to see the longer, warmer days of summer and autumn end, there is something magical about the palpable change in the air, the feeling of renewal that comes with that change, even if we are entering the dying, and then dormant, portion of the seasonal cycle.

The crisp autumn air, the smell of wood-burning fireplaces, followed by the promise of the season’s first snowflakes…to me, these things bring such happiness. And Yule! A most magical of holidays, when we celebrate the turning of a new year, and the promise of warmth and rebirth ahead.

As we near this magical time, it can be hard to reconcile plans (both personal and business) between the sacred and the secular, as well as between the spendy and the thrifty. That said, there are many ways to make Yule more than just trees and candles –without breaking the bank—at both your home and your store.

Décor
For me, decorations are always a great way to set the mood for any holiday season, Yuletide included.
  • Candles. One of my favorite parts about having shorter days (or, perhaps, the only thing I really like about having shorter days) is lighting candles around my home, creating a sparkling, warm atmosphere. Candles can be found at many retailers, both offline and on, and made from many different ingredients.
  • Incense. Smell is one of the first things we notice when we enter a building or home; why not use some that celebrates the season? For a magical, uplifting, and thrifty option, try making your own incense or potpourri.
  • Decorations. At this time of the year, stores are overflowing with a vast assortment of holiday decorations; however, I think it is much more magical (not to mention cheaper!) to create my own. These crafts also make for fun party activities.
  • Colors. Colors are a huge part of décor, and I like to use those that are not only traditionally seasonal but also magically appropriate. White is great for spiritual strength and purity, and reminds us of the snow outside our windows; Green is reflective of the renewal and generosity of the season; Blue brings us inner peace and tranquility; and Silver removes negativity and reflects the beauty of the Full Moon.
  • An Altar. Perfect for store or home, a Wheel of the Year altar can be suited to any Sabbat, including Yule.

Rituals
Another strong way to connect to the season, to our friends and family, and to our ancestors is through rituals. These make great activities to do alone, to do with friends or family members, or to host as a store activity.

Activities and Parties
There is something about Yuletide that just seems to warrant having a party or other event. Looking for ideas? Look no further!

Still looking for more ideas? Check out "Celebrating Yule without Losing Your Mind—Or Your Life Savings."