Tuesday, September 25, 2012

The October New Moon Is Out--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our October issue of the New Moon was mailed this morning. This issue includes:
-"Scott Cunningham: The Real Deal," from author Donald Michael Kraig
-Shelftalkers (Cunningham's Magical Sampler, Dragons for Beginners, Initiate, and My Conversations with Angels)
-November New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, October 2012 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Friday, September 21, 2012

Scott Cunningham: The Real Deal

Legendary Wiccan author
Scott Cunningham
Dear Booksellers,

Anyone who is familiar with Wicca and Witchcraft undoubtedly knows the work of Scott Cunningham. Nearly two decades since his passing, he remains an iconic and revered figure in the magical community. Many of his books—including Wicca: A Guide for Solitary Practitioners and Cunningham’s Encyclopedia of Magical Herbs—are considered classics and continue to inspire and inform those new to the Craft.

Llewellyn is proud to present a special collection of Scott Cunningham’s essays, spells, and rituals—originally published in the first editions of Llewellyn’s Magical Almanac. Cunningham’s Magical Sampler contains timeless wisdom on perennially popular topics such as the sabbats, Hawaiian magic, magical gardening, protection magic, bird charms, moon spells, Yule trees, herbal remedies, and ancient Greek oracles.

To celebrate the November release of Cunningham’s Magical Sampler, I’ve invited Donald Michael Kraig to share a few stories about the legendary Wiccan author who was also his esteemed friend and colleague.

Scott Cunningham: The Real Deal
By Donald Michael Kraig

“Hey Don, watch this!”

Cunningham’s Magical Sampler
November 2012

I was sitting in the big, ugly, green chair in the living room of the apartment I shared with Scott Cunningham. I hadn’t known him at all when I sub-leased a room from him in 1980, but in four years we had become good friends. Now, the tall, skinny, young man came out of his bedroom. He was holding a small cauldron, perhaps three or four inches in diameter, by the metal ring that looped over its top. I could smell a piece of saltpeter-laced charcoal burning inside.

He waved his hand over the mini-cauldron. As he did, I noticed his fingers moving as he dropped some sort of granulated powder onto the coal. The powder, which I later learned was made from benzoin resin, sparkled and flared dramatically. “Wow,” I said. “I think I may have something even better. Wait here.”

I was working part time at a sleight-of-hand magician’s supply shop. Yes, I was a magic geek as well as being a student of Western ceremonial magic. I had a small squeeze bottle that was filled with the powder of a dried moss called lycopodium. This combination allowed you to spray a fine, aerated stream of the powder past flame, leaving a trail of fire. The effect was called “Dragon’s Breath.” I went into my room, found my bottle and brought it out. Hiding the small bottle in my hand and squeezing out a spray of powder over the red-hot coal in the cauldron, I intoned in my best geeky magician voice, “Behold! The breath of the dragon!”

A thin line of fire lit up the room. To my surprise, Scott suddenly pulled away the tiny cauldron. “Hey!” he said, rather sternly. “That’s my ritual cauldron for personal use. It’s not a magic trick.”

I apologized profusely. I didn’t know the cauldron was a sacred ritual object and realized that he would now go back to his room and do some intense purification and sanctification rituals for this small cauldron, just the size of a coffee cup.

Scott and I knew a couple, I believe they were married, who had a concept of magic based upon what they read in novels. They said that the people they had met who claimed to be great magicians weren’t. They were looking for people they called “realies,” people who did real magic and were not self-deceived or just poseurs.

Even though Scott’s magic (he never spelled it “magick”) wasn’t the kind you found in fiction, it was definitely real. Scott was a realie.

It’s often surprising to see a true magic practitioner at work. They don’t need to show off or be the center of attention at rituals. Instead, they just do the work. They do it passionately and with intensity. I believe this intensity is a key to both real magic and creativity. It’s something I learned from Scott.

Scott passed to the Summerlands in 1993, years before the explosive growth of personal computing. Although he was using a computer toward the end of his all-too-short life, for most of the time we shared an apartment, he used an old IBM Selectric typewriter. The machine printed a very beautiful page. But because of its complexity, and his constant use, it was always breaking down. He had a repair contract so he could get it fixed quickly.

I remember many times hearing his astoundingly fast typing from behind the door to his room. Then, there would be a pause, followed by some tentative letters being pressed. This was followed by pounding on his desk with his fists as he shouted, “Damn! Damn! Damn!” He then came out to the living room where the phone was located, called the repair service, and set up an appointment.

You might think that this would give him an excuse to take the rest of the day off. Not Scott. He would immediately bring out some books from his library and start taking notes, or travel to the library to do research on books he didn’t own, or work with herbs and candles or other magickal objects to determine if some ritual or technique he was describing actually worked.

Nothing, save his final illness, would really stop him. He did everything with a calm intensity and focus—his writing, his magic, and his relaxation.


* * *

Donald Michael Kraig is the author of The Magical Life of Scott Cunningham, Modern Magick, and Modern Sex Magick. He writes The Magical Universe blog and teaches courses in the Southern California area on such topics as Kabbalah, tarot, magic, tantra, and psychic development.

Donald Michael Kraig on his favorite bookstore:

“I literally grew up at the Bodhi Tree in West Hollywood. They have in-depth sections on every metaphysical topic. Here’s hoping new owners will make the store even greater when it reopens in the spring of 2013!”




Are you a fan of Scott Cunningham? Is there a particular book of his that strongly influenced you?






Get a Jump on the Holiday Hoopla: Must-Grab Gifts

Hi Booksellers,

With Halloween yet to arrive, I admit it seems a tad early to bring up the holidays. It’s the calm before the storm, right? So, before we’re blown away by a whirlwind of parties, decorating, and baking, let’s talk about some exciting gifts that will satisfy a variety of tastes. 

From cat lovers to fairy fanatics, the steampunk crowd to Witches and Pagans, we’ve got you covered.



Felines Forever

Eyes on cover
glow in the dark
!

 
Cat’s Eyes Journal

Black Cat Satin Tarot Bag

Tarot of Pagan Cats Mini Deck

Tarot of the White Cats
 
Cat Note Box



Witches and Pagans






Enchanting and Beautiful Faeries

  










  

Steampunk and Goth




















Powerful and Pretty Runes

 Blue Onyx Runes
           
 Golden Quartz Runes Hematite Runes
Blue Onyx Runes Golden Quartz Runes Hematite Runes



Tuesday, August 28, 2012

Watch a Behind the Scenes Video About The Book of Shadows Tarot

The following entry was originally posted by Barbara Moore on the Llewellyn Tarot Blog Tarot Pathways on August 28, 2012. The Book of Shadows Tarot is a unique project, many years in the making. It is an ambitious project based on a two-deck system. Each deck is designed to work independently but also to work together. The decks are based on the concept of As Above, So Below. The first deck, As Above, is a non-traditional (that is, not based on the Rider Waite Smith images) exploration of Wiccan/Pagan theories. So Below is a traditional deck that shows how magic is manifest in everyday life. The kit comes with the book and the As Above deck. The box includes a space for the second deck, So Below, available in February 2013. Below is a video created by Lo Scarabeo. Take a peek into the creation of this fascinating new tarot system. You can also view more behind-the-scenes videos on Lo Scarabeo's YouTube channel.

The September New Moon Is Out--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our September issue of the New Moon was mailed this morning. This issue includes:
-Embracing the "Spirit" of Your Business, from author Deonna Kelli Sayed
-Shelftalkers (Witches Tarot, So You Want to Hunt Ghosts?, America's Haunted Universities, and The Healing Power of Reiki)
-October New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, September 2012 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Tuesday, August 21, 2012

A Round-Up of Fall Paranormal Titles

Editor's Note: This was originally posted in Llewellyn's Paranormal Blog.

Fall is my favorite time of year for many reasons: football, cooler weather, my birthday, the colorful fall leaves, and Halloween. It's my favorite holiday, and what goes along with Halloween? GHOST STORIES! And do we ever have some fabulous books debuting this fall.

Being the paranormal editor here, I read a lot of spooky things. I'm a bit immune to getting freaked out (I thought Paranormal Activity was boring, in some parts inaccurate, and shut it off after the first half hour), so when I AM freaked out when I read a proposal, that really speaks to me. I clearly remember the day I read the proposal for Restless in Peace by Mariah De La Croix. I read the section that involves spirit graffiti, turned to my coworker in the cubicle across from me, and stated, in a shaky voice, "I just read a story from a psychic mortitican and I'm really freaked out! I have goosebumps!" Yes, you read that right: psychic mortician. Mariah has tales that will scare you, warm your heart, and make you laugh. Her book really has it all, and it's such a fascinating book that you absolutely must read.

Another ghostly tale that will make you hide under the covers is In the Presence of Spirits by Barbara Parks. Imagine how terrifying it must be to be the focus of poltergeist activity as a teenager and to be absolutely petrified when someone you know passes away because you know they will visit you and say goodbye. Barbara has had paranormal experiences ever since she can remember. Spirit encounters have always left her terrified and caused her to shut out her abilities. This book is a chronicle of her life through the terrifying experiences, but she has learned to embrace her abilities, which have helped many (including herself) deal with grief and be comforted with the fact that loved ones are always around us. Barbara is such an excellent storyteller, you will get so wrapped up in this book you will not want to put it down!



If you love ghost stories and want to search out ghosts yourself, So You Want to Hunt Ghosts by Deonna Kelli Sayed will arm you with all the information you need to know in order to investigate haunted locations and form a team. Deonna is a member of Haunted North Carolina and has been investigating for many years. Her expertise and excellent perspective is exactly what you need in order to get off the couch and be proactive when it comes to ghosts.


True Casefiles of a Paranormal Investigator by Stephen Lancaster relays some of the most amazing and scary investigation that Stephen Lancaster has conducted over his years as an investigator. The Brentwood Wine Cafe, which is a chapter in this book, was featured on Bio's My Ghost Story. Stephen was interviewed for the segment as the paranormal investigator.


If you want to discover and explore some haunted locations, why not go to your local college or university? America's Haunted Universities by Matthew L. Swayne roams the halls of higher learning and unearths some spirits that are still bound to their alma mater. Check to see if your local school has some spirits that are still hanging out on the campus mall.



As the temperature drops, curl up on the couch with a steaming cup of cocoa and a spooky tale or two from Llewellyn. If you are like me, you'll have a black cat perched beside you as a sentinel to keep you safe as you read some truly hair-raising tales.

Monday, August 20, 2012

Embracing the “Spirit” of Your Business

Dear Booksellers,

It’s a quiet evening and the store is empty. You're locking up for the night and hear a thump. The lights flicker for no reason. A book inexplicably tumbles to the floor. The feeling of being watched is overwhelming.

Is your store haunted?

With Halloween approaching, it’s a great time to explore this question. Deonna Kelli Sayed, a paranormal investigator and author of So You Want to Hunt Ghosts (Oct 2012), can help you figure out whether you’ve got spirit guests. Maybe a few otherworldly visitors can help you build publicity and expand your customer base.

Even if your store isn’t a hotspot for paranormal activity, there are plenty of opportunities to take part in your community’s Halloween festivities to boost your business.

Embracing the “Spirit” of Your Business
By Deonna Kelli Sayed


Halloween is around the corner, and ‘tis the season for the spooky and the spectrally spectacular. This time of year celebrates everyone’s interest in ghosts and hauntings. The slew of paranormal reality TV shows has turned spirit talk into water cooler discussion among an unprecedented part of the population. Bookstores and booksellers can capitalize on this interest to help bring new customers in the door.

So You Want to Hunt Ghosts
October 2012
All the better if your business is actually haunted!

Bumps in the Night

A quaint, locally owned bookstore in a small Southern coastal town started experiencing some no-so-subtle paranormal events. Most noticeable were loud bangs that occurred in the early evening, and sometimes during business hours. The noises even shook the building. The owners were baffled, yet intrigued by the happenings.

They quickly capitalized on these occurrences and called in a reputable paranormal investigative team to conduct research. Local media was also contacted, and the team and the bookstore obtained some great local coverage from the investigation.

Not only did the bookstore get free media exposure, but also their willingness to share their stories created a unique way for people to identify with the business. Local residents began coming forth with their own experiences at the location, some of which occurred before the site became a bookstore. Interestingly, it was soon discovered that the entire downtown area shared an affinity for unusual occurrences.

Got Ghosts?

If you work (or live) in a location that you feel may be paranormally active, here are a few things you need to do:

•    Start keeping a journal of paranormal events. Note the time, place, people around, and provide as much description as possible.

•    Start asking others about their experiences on site. Research suggests that paranormal events occur when people are just doing their everyday routine—not when actively seeking out a ghost. Also, events do not exclusively occur at night.

•    Try to find out as much as you can about the location’s history. Contrary to what many people believe, no one has to die in a place to make it haunted.

If you find that you are having consistent or intriguing activity, consider calling a reputable paranormal investigative team. The Atlantic Paranormal Society has “family” teams around the country, and teams are listed by state on their site (look for the TAPS family). There are also many professional non-TAPS affiliated teams around, as well.

If you are lucky, a team may collect evidence of paranormal events and will provide you with a copy of any audio, video, and photographic anomalies. A team should also submit a report documenting their personal experiences at the location. Most teams, likewise, will ask you how much information from the investigation (if any) you want to make public, thus giving you control of how you represent your resident spirits.


Piquing Public Interest, Even When You’re Ghostless

Evidence of paranormal activity isn’t necessary to get the public buzzing about the ghostly side of your business. The Halloween season is a great time to welcome authors of paranormal topics (particularly those writing about ghosts) to host talks.

Even if your business doesn’t have ghosts, your customer base will have stories of their own. Having a “share your ghost story” hour at your location over hot cider gets customers in the door and also creates a sense of community around your business. Invite well-respected paranormal teams to come in and talk about local haunts or to conduct lectures on how to ghost hunt.

Locations housed in historic buildings have an added bonus of using public paranormal interest to teach local history. This is one of my favorite things about ghost stories—they are really retellings about who we are and our local communities. You can also invite local historians, coupled with local paranormal teams who have investigated historic sites, to provide an educational and spooktacular event at your store.

Ghosts or not, utilizing public interest in the paranormal is a great way to build a fun, personal relationship with your customer base!

***

Photo by Jessica Labbé
Deonna Kelli Sayed is a writer and paranormal investigator in North Carolina. She is the author of Paranormal Obsession: America’s Fascination with Ghosts & Hauntings, Spooks and Spirits and the forthcoming So You Want to Hunt Ghosts?  A Down-to-Earth Guide (October 2012). Visit her website.

Deonna on her favorite bookstore:
My favorite is the local Greensboro-based metaphysical store, Eclectic by Nature. The place is so bewitching, it comes with its own cats. It is unclear, however, if there are any ghosts.





Do you suspect your business or home is haunted? We would love to hear your spooky stories!