For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.
We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.
Our November issue of the New Moon was mailed this morning. This issue includes:
-Yule Ideas for Everyone
-Shelftalkers (From the Cauldron Born, Great Sex Made Simple, New Paths to Animal Totems, and Our Children Live On)
-December New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!
If you did not receive a copy in your email inbox, you can also view it here: The New Moon, November 2012 Issue.
You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).
Tuesday, October 30, 2012
Thursday, October 18, 2012
Yule Ideas for Everyone

The crisp autumn air, the smell of wood-burning fireplaces, followed by the promise of the season’s first snowflakes…to me, these things bring such happiness. And Yule! A most magical of holidays, when we celebrate the turning of a new year, and the promise of warmth and rebirth ahead.
As we near this magical time, it can be hard to reconcile plans (both personal and business) between the sacred and the secular, as well as between the spendy and the thrifty. That said, there are many ways to make Yule more than just trees and candles –without breaking the bank—at both your home and your store.
Décor
For me, decorations are always a great way to set the mood for any holiday season, Yuletide included.
- Candles. One of my favorite parts about having shorter days (or, perhaps, the only thing I really like about having shorter days) is lighting candles around my home, creating a sparkling, warm atmosphere. Candles can be found at many retailers, both offline and on, and made from many different ingredients.
- Try making your own Homemade Herbal Candles: http://www.llewellyn.com/journal/article/1490
- Looking for which candles to use? Discover Candle Lore and Magic: http://www.llewellyn.com/journal/article/477
- Worried about (or prevented from) using candles around children, pets, or particular building codes? Flameless candles can be just as magical as the regular ones. The Magic of Using Flameless Candles in Ritual: http://www.llewellyn.com/journal/article/2184
- Incense. Smell is one of the first things we notice when we enter a building or home; why not use some that celebrates the season? For a magical, uplifting, and thrifty option, try making your own incense or potpourri.
- Crafting Incense at Home: http://www.llewellyn.com/journal/article/522
- Granular Incense Making: Tips and Techniques: http://www.llewellyn.com/journal/article/1334
- Magical Power Simmering Potpourri: http://www.llewellyn.com/journal/article/1452
- Decorations. At this time of the year, stores are overflowing with a vast assortment of holiday decorations; however, I think it is much more magical (not to mention cheaper!) to create my own. These crafts also make for fun party activities.
- Try these Quick and Easy Yule Decorations, including an Evergreen Wreath, Garlands, and Placemats: http://www.llewellyn.com/journal/article/1775
- Colors. Colors are a huge part of décor, and I like to use those that are not only traditionally seasonal but also magically appropriate. White is great for spiritual strength and purity, and reminds us of the snow outside our windows; Green is reflective of the renewal and generosity of the season; Blue brings us inner peace and tranquility; and Silver removes negativity and reflects the beauty of the Full Moon.
- An Altar. Perfect for store or home, a Wheel of the Year altar can be suited to any Sabbat, including Yule.
Rituals
Another strong way to connect to the season, to our friends and family, and to our ancestors is through rituals. These make great activities to do alone, to do with friends or family members, or to host as a store activity.
- Candle Rituals. To me, candles seem to be perfect to use any time there happens to be a chill in the air, but they also can be used for powerful candle magic.
- Perform a Candle Ritual for the Solstice: http://www.llewellyn.com/journal/article/1420
- Create a Winter Solstice Wishing Candle: http://www.llewellyn.com/journal/article/1017
- Invite prosperity with a Full Moon Candle Ritual: http://www.llewellyn.com/journal/article/1700
- Gift-Giving Rituals. Many families celebrate the season with gift giving. Try making your own Magical, Meaningful, and Homemade Yuletide Gifts.
- Create Your Own Rituals. Part of the magic of the season is finding your own way to connect to divinity and the Earth. Try reconnecting with some Yuletime traditions of your past, or create your own: http://www.llewellyn.com/journal/article/1237.
Activities and Parties
There is something about Yuletide that just seems to warrant having a party or other event. Looking for ideas? Look no further!
- Crafts. Crafts always make a great activity, as long as they are well-planned out (especially when large numbers of participants are concerned).
- Adorn your door(s) with your own Unique Yule Wreath: http://www.llewellyn.com/journal/article/1417
- Have knitters or crocheters in your audience? Try crocheted bookshelf organizers, a crocheted tarot box, or a Dream Pillow.
- If you have access to a kitchen (or other large, open workspace), try having participants make their own Plant Spirit Essence or other tinctures and infusions, such as a Magical Stress Eraser Mist.
- Cooking. Many of us love to cook, and even those of us not fond of the kitchen love to eat the goodies that come out of it. Seasonal and themed recipes can infuse any gathering with holiday warmth and cheer, no matter the temperature outside.
- Use any leftover pumpkin you may have around with this delicious Winter Solstice Pumpkin Soup: http://www.llewellyn.com/journal/article/1395
- Spice up any get-together with this recipe for Mulled Wine for Yule: http://www.llewellyn.com/journal/article/1444
- Trivia. Host a trivia party, with participants guessing holiday song lyrics, history, and more. Start with these Fun Facts and Trivia About Yule.
Still looking for more ideas? Check out "Celebrating Yule without Losing Your Mind—Or Your Life Savings."
Tuesday, September 25, 2012
The October New Moon Is Out--Check Your Inbox!
For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.
We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.
Our October issue of the New Moon was mailed this morning. This issue includes:
-"Scott Cunningham: The Real Deal," from author Donald Michael Kraig
-Shelftalkers (Cunningham's Magical Sampler, Dragons for Beginners, Initiate, and My Conversations with Angels)
-November New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!
If you did not receive a copy in your email inbox, you can also view it here: The New Moon, October 2012 Issue.
You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).
We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.
Our October issue of the New Moon was mailed this morning. This issue includes:
-"Scott Cunningham: The Real Deal," from author Donald Michael Kraig
-Shelftalkers (Cunningham's Magical Sampler, Dragons for Beginners, Initiate, and My Conversations with Angels)
-November New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!
If you did not receive a copy in your email inbox, you can also view it here: The New Moon, October 2012 Issue.
You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).
Friday, September 21, 2012
Scott Cunningham: The Real Deal
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Legendary Wiccan author Scott Cunningham |
Anyone who is familiar with Wicca and Witchcraft undoubtedly knows the work of Scott Cunningham. Nearly two decades since his passing, he remains an iconic and revered figure in the magical community. Many of his books—including Wicca: A Guide for Solitary Practitioners and Cunningham’s Encyclopedia of Magical Herbs—are considered classics and continue to inspire and inform those new to the Craft.
Llewellyn is proud to present a special collection of Scott Cunningham’s essays, spells, and rituals—originally published in the first editions of Llewellyn’s Magical Almanac. Cunningham’s Magical Sampler contains timeless wisdom on perennially popular topics such as the sabbats, Hawaiian magic, magical gardening, protection magic, bird charms, moon spells, Yule trees, herbal remedies, and ancient Greek oracles.
To celebrate the November release of Cunningham’s Magical Sampler, I’ve invited Donald Michael Kraig to share a few stories about the legendary Wiccan author who was also his esteemed friend and colleague.
Scott Cunningham: The Real Deal
By Donald Michael Kraig
“Hey Don, watch this!”
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Cunningham’s Magical Sampler November 2012 |
He waved his hand over the mini-cauldron. As he did, I noticed his fingers moving as he dropped some sort of granulated powder onto the coal. The powder, which I later learned was made from benzoin resin, sparkled and flared dramatically. “Wow,” I said. “I think I may have something even better. Wait here.”
I was working part time at a sleight-of-hand magician’s supply shop. Yes, I was a magic geek as well as being a student of Western ceremonial magic. I had a small squeeze bottle that was filled with the powder of a dried moss called lycopodium. This combination allowed you to spray a fine, aerated stream of the powder past flame, leaving a trail of fire. The effect was called “Dragon’s Breath.” I went into my room, found my bottle and brought it out. Hiding the small bottle in my hand and squeezing out a spray of powder over the red-hot coal in the cauldron, I intoned in my best geeky magician voice, “Behold! The breath of the dragon!”
A thin line of fire lit up the room. To my surprise, Scott suddenly pulled away the tiny cauldron. “Hey!” he said, rather sternly. “That’s my ritual cauldron for personal use. It’s not a magic trick.”
I apologized profusely. I didn’t know the cauldron was a sacred ritual object and realized that he would now go back to his room and do some intense purification and sanctification rituals for this small cauldron, just the size of a coffee cup.
Scott and I knew a couple, I believe they were married, who had a concept of magic based upon what they read in novels. They said that the people they had met who claimed to be great magicians weren’t. They were looking for people they called “realies,” people who did real magic and were not self-deceived or just poseurs.
Even though Scott’s magic (he never spelled it “magick”) wasn’t the kind you found in fiction, it was definitely real. Scott was a realie.
It’s often surprising to see a true magic practitioner at work. They don’t need to show off or be the center of attention at rituals. Instead, they just do the work. They do it passionately and with intensity. I believe this intensity is a key to both real magic and creativity. It’s something I learned from Scott.
Scott passed to the Summerlands in 1993, years before the explosive growth of personal computing. Although he was using a computer toward the end of his all-too-short life, for most of the time we shared an apartment, he used an old IBM Selectric typewriter. The machine printed a very beautiful page. But because of its complexity, and his constant use, it was always breaking down. He had a repair contract so he could get it fixed quickly.
I remember many times hearing his astoundingly fast typing from behind the door to his room. Then, there would be a pause, followed by some tentative letters being pressed. This was followed by pounding on his desk with his fists as he shouted, “Damn! Damn! Damn!” He then came out to the living room where the phone was located, called the repair service, and set up an appointment.
You might think that this would give him an excuse to take the rest of the day off. Not Scott. He would immediately bring out some books from his library and start taking notes, or travel to the library to do research on books he didn’t own, or work with herbs and candles or other magickal objects to determine if some ritual or technique he was describing actually worked.
Nothing, save his final illness, would really stop him. He did everything with a calm intensity and focus—his writing, his magic, and his relaxation.
* * *
Donald Michael Kraig is the author of The Magical Life of Scott Cunningham, Modern Magick, and Modern Sex Magick. He writes The Magical Universe blog and teaches courses in the Southern California area on such topics as Kabbalah, tarot, magic, tantra, and psychic development.
Donald Michael Kraig on his favorite bookstore:
“I literally grew up at the Bodhi Tree in West Hollywood. They have in-depth sections on every metaphysical topic. Here’s hoping new owners will make the store even greater when it reopens in the spring of 2013!”
Are you a fan of Scott Cunningham? Is there a particular book of his that strongly influenced you?
Get a Jump on the Holiday Hoopla: Must-Grab Gifts
Hi Booksellers,
With Halloween yet to arrive, I admit it seems a tad early to bring up the holidays. It’s the calm before the storm, right? So, before we’re blown away by a whirlwind of parties, decorating, and baking, let’s talk about some exciting gifts that will satisfy a variety of tastes.
From cat lovers to fairy fanatics, the steampunk crowd to Witches and Pagans, we’ve got you covered.
Cat’s Eyes Journal
Black Cat Satin Tarot Bag
Tarot of Pagan Cats Mini Deck
Tarot of the White Cats
Cat Note Box
With Halloween yet to arrive, I admit it seems a tad early to bring up the holidays. It’s the calm before the storm, right? So, before we’re blown away by a whirlwind of parties, decorating, and baking, let’s talk about some exciting gifts that will satisfy a variety of tastes.
From cat lovers to fairy fanatics, the steampunk crowd to Witches and Pagans, we’ve got you covered.
Felines Forever
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Eyes on cover glow in the dark! |
Black Cat Satin Tarot Bag
Tarot of Pagan Cats Mini Deck
Tarot of the White Cats
Cat Note Box
Witches and Pagans
Llewellyn's 2013 Sabbats Almanac
Witches Moon Satin Tarot Bag
Pagan Circle Velvet Cloth
Triple Goddess Journal
Pagan Note Box
Witches Moon Satin Tarot Bag
Pagan Circle Velvet Cloth
Triple Goddess Journal
Pagan Note Box
Enchanting and Beautiful Faeries
Steampunk and Goth
Powerful and Pretty Runes
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Blue Onyx Runes | Golden Quartz Runes | Hematite Runes |
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Tuesday, August 28, 2012
Watch a Behind the Scenes Video About The Book of Shadows Tarot
The following entry was originally posted by Barbara Moore on the Llewellyn Tarot Blog Tarot Pathways on August 28, 2012.
The Book of Shadows Tarot is a unique project, many years in the making.
It is an ambitious project based on a two-deck system. Each deck is designed to work independently but also to work together.
The decks are based on the concept of As Above, So Below. The first deck, As Above, is a non-traditional (that is, not based on the Rider Waite Smith images) exploration of Wiccan/Pagan theories. So Below is a traditional deck that shows how magic is manifest in everyday life.
The kit comes with the book and the As Above deck. The box includes a space for the second deck, So Below, available in February 2013.
Below is a video created by Lo Scarabeo. Take a peek into the creation of this fascinating new tarot system.
You can also view more behind-the-scenes videos on Lo Scarabeo's YouTube channel.
The September New Moon Is Out--Check Your Inbox!
For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.
We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.
Our September issue of the New Moon was mailed this morning. This issue includes:
-Embracing the "Spirit" of Your Business, from author Deonna Kelli Sayed
-Shelftalkers (Witches Tarot, So You Want to Hunt Ghosts?, America's Haunted Universities, and The Healing Power of Reiki)
-October New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!
If you did not receive a copy in your email inbox, you can also view it here: The New Moon, September 2012 Issue.
You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).
We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.
Our September issue of the New Moon was mailed this morning. This issue includes:
-Embracing the "Spirit" of Your Business, from author Deonna Kelli Sayed
-Shelftalkers (Witches Tarot, So You Want to Hunt Ghosts?, America's Haunted Universities, and The Healing Power of Reiki)
-October New Releases
-Llewellyn's Winter 2013 Catalog
-Indie Stores' Top Five Picks
-And Much More!
If you did not receive a copy in your email inbox, you can also view it here: The New Moon, September 2012 Issue.
You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).
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