Marketing on a Budget

Experts advise businesses to ramp up marketing during tough economic times. So how can you increase promotion when cash is tight? This smart and timely article from New Age Retailer offers inexpensive and effective ways to advertise. Here are some highlights from “Shoestring Marketing: Creative, Budget-Friendly Ways to Get Your Store Noticed,” written by marketing consultant Megy Karydes.

• Send regular press releases to the media, along with a tip sheet.

• Write for your local community newspaper. Include high-resolution photos.

• Keep a database of customer information for postcard mailings, event announcements, and more. Or save on printing and postage by switching to email campaigns.

• Launch a website if you don’t already have one. Another option is a simple “brochure site” with your company’s information.

• Write a blog.

• Host events at your store or in a neighborhood coffee shop or café.

• Send thank-you notes to customers, vendors, and media editors. They will remember this rare personal touch.

• Mention that gift certificates are available when a customer is checking out.