Rhonda Abrams recently wrote a post for USA TODAY 's Money section, detailing the plight of the small business--and how the independent bookstore is the "poster child of the endangered retailer." In her post she highlights Kepler's in Menlo Park, CA, and what the store is doing to adapt to the changing times, in addition to providing some survival tips for small businesses.
Briefly, those tips include:
1. Diversifying the revenue stream.
2. Adding membership programs.
3. Creating new relationships with vendors.
Read the full post here.