How Booksellers Might Be Able To Combat Showrooming

GalleyCat had a great article a few days ago discussing ways that booksellers can potentially combat "showrooming" (the practice by customers of viewing items in a store, then using a mobile device or computer to search for cheaper prices online and elsewhere). The article, titled "How Booksellers Might Be Able to Combat Showrooming," includes a great slideshow of ways that retailers can match online prices and persuade some "showroomers" to make their purchases in the store.

From GalleyCat

You can read the full article and view the slideshow here.

The August New Moon Is Out--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our August 2013 issue of the New Moon was mailed yesterday morning. This issue includes:
-Halloween Event Planning Made Easy
-Shelftalkers (Playing with the Devil; Tarot of the Hidden Realm; Living Earth Devotional; and Cats Inspirational Oracle Cards)
-September New Releases
-Llewellyn's 2013 Tarot Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, August 2013 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Halloween Event Planning Made Easy

Though it is but the end of July, and the sweltering, dog days of summer are upon most of us, it's already time to begin planning for the holidays. (Where has half of the summer gone? It seems as though it was just Midsummer yesterday, and Memorial Day the week before that!) Though many of us will be loathe to see these long, sweltering days end, there is something magical about the palpable change in the air, the feeling of renewal that comes with that change, even if we are entering the dying portion of the seasonal cycle.

The crisp autumn air, the crunching of leaves underfoot, the smell of wood-burning fireplaces…to me, these things bring such happiness. And Samhain! That most magical of holidays, when the veil between the worlds is thinnest, when we celebrate the turning of a new year, when “kids” of all ages have reason to celebrate. And it's never too early to begin your Halloween holiday preparations!

As we near this magical time, it can be hard to reconcile plans (both personal and business) between the sacred and the secular, as well as between the spendy and the thrifty. That said, there are many ways to make Samhain more than just pointed hats and candy –without breaking the bank—at both your home and your store.

Spooky Stories
For many of us, Halloween is a time for fright—to spook and to be spooked. We have a great collection of ghastly titles coming out just in time to send tingles down your spine.

• Playing with the Devil, by Marcus Griffin. This haunting, thrill-ride of a true account is sure to please. Join paranormal investigator Marcus Griffin as he relates his true, first-hand account of his rock band Entropy and their encounters with the Gray Man, answering the question: Can you really sell your soul for rock 'n roll?


• Batting Demons of Darkness, by Brandon Boston. Now determined to embrace his destiny with the paranormal, Brandon Boston shares his true, first-hand stories of battling demons. Join him on a transformative journey from terrified boy to confident man whose purpose is to defeat dark spirits.


• Encounters with Flying Humanoids, by Ken Gerhard. Cryptozoologist Ken Gerhard has traveled the world collecting evidence on the Mothman, the Owlman, the Van Meter Creature, the Valkyrie of Voltana, the Houston Batman, and other strange "bird people" that have been sighted throughout history. Packed with famous historical cases and dozens of chilling first-person accounts, this is the first book to focus exclusively on flying humanoids—a wide array of airborne entities that seem to feed off our deepest fears.


• The Ghosts of Chicago, by Adam Selzer. This new book from the author of Your Neighborhood Gives Me the Creeps pieces together the truth behind Chicago's ghosts, and brings to light dozens of never-before-told firsthand accounts.


• Haunted Asylums, Prisons, and Sanatoriums
, by Jamie Davis with Samuel Queen. Explore frightening ghost stories and true paranormal encounters at ten well-known, haunted institutions across the United States. This unique collection of investigations is filled with terrifying photos, spooky highlights from on-site tours, and historical information about each location.



• Embracing the Spirits, by Barbara Parks. Traumatized by a poltergeist as a young adult, Barbara Parks never imagined she would overcome her fear of the spirit world. This collection of true ghost stories relates her dramatic, heartwarming journey toward embracing her gift for spirit communication.



• Surrounded by Ghosts, by Janet Larkin. Janet Larkin has, since birth, lived a life full of ghostly encounters. In her new book, Janet recalls her creepiest stories and grapples to make sense of a life overflowing with unexplained phenomena.


Décor
For me, decorations are always a great way to set the mood for any holiday season, Samhain included.

• Pumpkins. A great way to spend time with family, friends, and associates is always at the pumpkin patch, finding that perfect gourd to display, carve, or both. While pumpkins can be found in many places (grocery stores and supermarkets included), I always favor the pumpkin patch because it is generally cheaper, the selection is wider, and it makes for a great activity for everyone.
• Incense. Smell is one of the first things we notice when we enter a building or home; why not use some that celebrates the season? For a magical, uplifting, and thrifty option, try making your own incense or potpourri.
  • Crafting Incense at Home: http://www.llewellyn.com/journal/article/522
  • Granular Incense Making: Tips and Techniques: http://www.llewellyn.com/journal/article/1334
  • Magical Power Simmering Potpourri: http://www.llewellyn.com/journal/article/1452
• Colors. Colors are a huge part of décor, and I like to use those that are not only traditionally seasonal but also magically appropriate. Silver is great for making connections and bridging the gap (such as with Samhain spirit communications); yellow and gold symbolize the Sun and a fruitful harvest (whether literally or metaphorically).
• An Altar. Perfect for store or home, a Wheel of the Year altar can be suited to any Sabbat, including Samhain.
Rituals
Another strong way to connect to the season, to our friends and family, and to our ancestors is through rituals. These make great activities to do alone, to do with friends or family members, or to host as a store activity.

• Candle Rituals. To me, candles seem to be perfect to use any time there happens to be a chill in the air, but they also can be used for powerful candle magic.
  • Pick a special candle for Nights of Halloween Magic: http://www.llewellyn.com/journal/article/1625
  • Perform a Ritual for Candlelit Autumn Evenings: http://www.llewellyn.com/journal/article/1409
  • Invite prosperity with a Full Moon Candle Ritual: http://www.llewellyn.com/journal/article/1700
  • Worried about (or prevented from) using candles around children, pets, or particular building codes? Flameless candles can be just as magical as the regular ones. The Magic of Using Flameless Candles in Ritual: http://www.llewellyn.com/journal/article/2184
• Abundance Ritual. If you ask me, any time of year is the right time for abundance, but abundance has been traditionally associated with the Harvest Sabbats. Try a Halloween Cauldron of Abundance Ritual: http://www.llewellyn.com/journal/article/1773
• Spirit Communication Rituals. During this time when the veil is thinnest, it is easiest to connect with and communicate with our ancestors and other spirits. Why not host a group ritual to communicate with spirits?
  • Ancestor Circle for Samhain: http://www.llewellyn.com/journal/article/1771
  • A Samhain Visitation: Connecting with our Ancestors: http://www.llewellyn.com/journal/article/1730
  • Table Tilting is another form of spirit communication method great for a group: http://www.llewellyn.com/journal/article/2038
  • You may wish to use fragrance to heighten your intuition and spirit perception (Fragrances to Assist Spirit Perception: http://www.llewellyn.com/journal/article/1970) or do some energy work to aid in the process (Chakra-Cleansing Meditation to Prepare for Mediumship: http://www.llewellyn.com/journal/article/1595).
  • If using a Ouija Board, be sure that it is fully understood by all using it. Here are some Facts (and Fiction!) About the Ouija Board: http://www.llewellyn.com/journal/article/1729.
  • If you are not comfortable performing such rituals in the company of others, try doing your own spirit communication (Solitary Séance: On Your Own with the Spirits: http://www.llewellyn.com/journal/article/2187.
  • You may wish to ground and center or do a simple banishing prior to starting any ritual: Making Your Own Ritual (Some Fast Guidelines): http://www.llewellyn.com/journal/article/2063

Activities and Parties
There is something about Samhain that just seems to warrant having a party or other event. Looking for ideas? Look no further!

• Crafts. Crafts always make a great activity, as long as they are well-planned out (especially when large numbers of participants are concerned).
  • Try one of these two magical crafts from HedgeWitch Silver RavenWolf, a Harvest Wish Jar and Vintage Magic Blocks: http://www.llewellyn.com/journal/article/1734
  • Have knitters or crocheters in your audience? Try crocheted bookshelf organizers (http://www.llewellyn.com/journal/article/1194), a crocheted tarot box (http://www.llewellyn.com/journal/article/1328), or a Dream Pillow (http://www.llewellyn.com/journal/article/1342).
  • If you have access to a kitchen (or other large, open workspace), try having participants make their own Plant Spirit Essence (http://www.llewellyn.com/journal/article/1972) or other tinctures and infusions, such as a Magical Stress Eraser Mist (http://www.llewellyn.com/journal/article/2218.
• Divinations. Everyone loves having a peek into their lives and their future, whether by palm, tarot card, or pendulum.
  • Looking to do some divination yourself? Why not try tassomancy with your guests? Here are 10 Tips for Giving Dynamite Tea Leaf Readings: http://www.llewellyn.com/journal/article/2181
  • Having someone read the Tarot? Any gathering will likely have people of all ages, some you may know, and some you may not. Keep in mind 12 Tips for Reading Tarot for Children (http://www.llewellyn.com/journal/article/1927) and tips for reading Tarot for your friends (http://www.llewellyn.com/journal/article/1928)
  
  
  
Still looking for more ideas? Check out Samhain Party Hosting Made Easy (http://www.llewellyn.com/journal/article/1396).