Tuesday, July 30, 2013

How Booksellers Might Be Able To Combat Showrooming

GalleyCat had a great article a few days ago discussing ways that booksellers can potentially combat "showrooming" (the practice by customers of viewing items in a store, then using a mobile device or computer to search for cheaper prices online and elsewhere). The article, titled "How Booksellers Might Be Able to Combat Showrooming," includes a great slideshow of ways that retailers can match online prices and persuade some "showroomers" to make their purchases in the store.

From GalleyCat

You can read the full article and view the slideshow here.

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