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| From GalleyCat |
You can read the full article and view the slideshow here.
Tuesday, July 30, 2013
How Booksellers Might Be Able To Combat Showrooming
GalleyCat had a great article a few days ago discussing ways that booksellers can potentially combat "showrooming" (the practice by customers of viewing items in a store, then using a mobile device or computer to search for cheaper prices online and elsewhere). The article, titled "How Booksellers Might Be Able to Combat Showrooming," includes a great slideshow of ways that retailers can match online prices and persuade some "showroomers" to make their purchases in the store.
You can read the full article and view the slideshow here.
You can read the full article and view the slideshow here.
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