Tuesday, December 20, 2011

When Customers Ask, “What is Tantra?”

Dear Booksellers,

Many consumers see their community bookstore as a source of wisdom on a wide variety of metaphysical topics. Talking to a real, breathing person—an experienced, friendly, and knowledgeable bookseller—about these matters gives added value to the traditional shopping experience.   

Do customers come to you with questions about a particular subject? Maybe they only have a vague idea of what they are seeking and need to know more about a topic before taking the plunge.

With Valentine’s Day around the corner, you may notice more people interested in Tantra. We’ve invited Donald Michael Kraig to explain this ancient spiritual path and its relation to Tantric sex, so you’ll be prepared for any questions that come your way.

What is Tantra?
By Donald Michael Kraig


Sooner or later, any bookstore that focuses on spirituality is going to get questions about Tantra. Is it just weird sex stuff? Is it all in the Kama Sutra?

Because Tantra is thousands of years old, different versions have developed and each may have their own focus. In this article I’ll try to give an overview that can help you understand what Tantra is and why it’s a valuable spiritual path.

There is no universally accepted meaning of the word “Tantra.” A popular explanation is that it is a compound of two Sanskrit words, tan and tra, that translate as “warp” and “woof,” the directions of yarn in a loom. So Tantra could be seen to mean the loom of all reality.

This means Tantra covers everything—all the physical and spiritual sciences. What Tantra uniquely does is explore all of these things in a unified way from the point of view of the individual. “How does this apply to me?” is the question answered by Tantra.

The result is that the spiritual and the physical are united in Tantra. Virtually all of the spiritual and physical concepts that are thought to come from India—chakras, kundalini, karma, spiritual bodies, prana, etc.—originated in Tantra.

Yoga
The word yoga means “union,” implying a union with the Divine. (What most people call yoga—the moving of the body into different positions—is just one form of yoga.) Tantra Yoga is about the union of the individual with the Divine through understanding and working with the combined non-physical and physical worlds.

During the earliest period of our lives we have to learn to exist in the physical world, a necessity for survival that affects our bodies, minds and spirits. To learn Tantra you first unlearn almost everything and relearn a new way of thinking about ourselves and the world, a way free of artificial limitations we placed upon ourselves as we learned to survive.

This new way begins by understanding that everything is made of energy. This ancient Tantric concept is now a basis of modern science. Learning to understand and work with that energy results in learning about our physical and spiritual bodies, different forms of energy, the chakras, and how that energy interacts with the physical world.

Tantric Sexuality
One of the ways to work with this energy is through sexual activity. Certain sexual practices result in the movement of spiritual energy. But it takes more than just having sex to become enlightened! Tantric sexuality involves unlearning common sexual practices and learning new ones based on:

•    A deep understanding of the physical body
•    Intention
•    Visualization and
•    Spiritual awareness of the energy triggered by sex

There is an archetypal story of a couple immediately after sex. She wants to talk and cuddle while he rolls over and falls asleep. He’s expended energy and she’s absorbed it. With the techniques of Tantric sex anyone can learn to harness that energy and use it to achieve goals. Traditionally, the primary goal is to direct this energy through the non-physical body resulting in yoga—unity with the Divine—enlightenment.

These practices started to become popular in the West in the 1960s and 1970s. Some of the books on Tantric sex—more accurately called Neo-Tantra—are written by students of Baghwan Sri Rajneesh (AKA Osho).

Part of Tantric sex involves extended periods of ecstatic sexual activity. It’s possible to separate this from the more spiritual aspects of Tantra, and that has attracted the attention of many pleasure seekers.

War of the Tantrics?
You should be aware that some followers of Neo-Tantra don’t like those who focus on traditional Tantra. Likewise, some Traditional Tantrics don’t like the sexual focus of the Neo-Tantrics. Being aware of the interests of your customers can help you make recommendations that will fit their specific needs. Having the attitude that both Traditional and Neo-Tantra have value, and we can learn from both paths, may be the ideal approach.

***

Suggestions for a Valentine’s Day display:

The Essence of Tantric Sexuality
Mark A. Michaels, Patricia Johnson

Tantra for Erotic Empowerment
:The Key to Enriching Your Sexual Life
Mark A. Michaels, Patricia Johnson

Sex and Transcendence: Enhance Your Relationships Through Meditations, Chakra & Energy Work

Keith Sherwood



Love and Intuition: A Psychic’s Guide to Creating Lasting Love
Sherrie Dillard

Sex Magic for Beginners: The Easy & Fun Way to Tap into the Law of Attraction
Skye Alexander




***


Donald Michael Kraig is the author of Modern Magick and Modern Sex Magick. He writes The Magical Universe blog and teaches courses in the Southern California area on such topics as Kabbalah, tarot, magic, tantra, and psychic development. He has been a member of many spiritual and magical groups and is an initiated Tantric.

Donald Michael Kraig on His Favorite Bookstore:
“I literally grew up at the Bodhi Tree in West Hollywood. They have in-depth sections on every metaphysical topic. Here’s hoping new owners will make it even greater!”

***

Do you have any special requests for a blog post? Want to hear from a specific author on a particular topic? Please let us know!


Banishing the Post-Holiday Blues

Hi Booksellers,

I’ll just go ahead and say it: I am not a winter person. I don’t ski, skate, or sled. I don’t cheer for snow (because I know I’ll be seeing it for months). And I have yet to become friendly with Minnesota’s subzero temps. In short, I’m a winter Grinch. And I suspect I’m not alone.

How do I deal with it? I’d love to tell you that I practice yoga regularly. The truth is I rely on long, hot baths, books, and ice cream to get me through to April. And commiserating with friends helps, too!

If January and February are your least favorite months, check out this great article about beating back the winter doldrums. Kerri Connor, author of Spells for Tough Times, offers simple, magical ways to lift your mood, maintain cheer long after the holidays have ended, and spread the sunshine to your coworkers and customers.


Banishing the Post-Holiday Blues
By Kerri Connor

   
With the hustle and bustle of holiday shopping over, it’s the time of year when sales slow down and returns increase. For those working in retail, it may mean spending more time with your coworkers, rearranging displays, pulling stock to return for credit, and reorganizing.

After the holidays, you may notice that people are more easily depressed, distracted and disgruntled. Everyone has bills to deal with and perhaps other after holiday stressors, as well. It’s no longer the “happiest time of the year.”

The people you work with are going through the same thing, but we all often forget we aren’t the only one in the boat. You can help yourself (and by extension) your coworkers, through this bump in the road with a couple of simple magical workings.


Uplift Your Spirit
You can easily uplift your spirit and the spirits of those around you simply by adding certain scents to your everyday life. Don’t worry about running out and buying some expensive new perfumes. All you need is a couple of drops of essential oil, distilled water, and some kind of a spray bottle. (You can use an empty hair spray bottle if you have one; just rinse both it and the pump really well first.) Add the distilled water to the bottle along with about 5-10 drops of any of the following essential oils. (If you don’t have any of these oils, ask around! Maybe one of your friends does.) Feel free to combine oils to create a whole new scent:
  • bergamot for peace and happiness
  • lavender for peace and happiness
  • basil to promote sympathy, happiness and peace
  • neroli for happiness
  • ylang-ylang for peace
Each day as you are getting dressed for work, spray some of the mixture through your hair and on your skin. As you do so, say:   
These elements I combined
to do magic indeed
Fill me with peace and happiness
and negativity will have no grasp on me.
Allow this scent to work in the minds of all who inhale their beauty.
Let the scent work its power on you. Let it calm you, soothe, you, bring you peace and happiness. Let your positive attitude be an example for everyone else you work with. Good attitudes are just as contagious as poor attitudes. Let your attitude infect the people around you.


Bake Contentment
The sense of smell is strongly tied to emotions and feelings. When combined with the sense of taste, the effect can be overpowering. These cookies encourage peace, happiness and calmness through both their scent and their delicious sweet taste. Allow the lavender to do its work and calm and soothe the emotions of your coworkers.  Not to mention, people love surprises.

Lavender Cookies 
Ingredients:
1/2 cup butter
1 cup sugar
2 eggs
1 tsp vanilla
2 tablespoons finely chopped lavender flowers
1½ cups flour
2 teaspoons baking powder
Lavender crystallized sugar

Directions:
Preheat oven to 375 degrees. Cream butter and sugar, beat in eggs and vanilla. Stir in the dry ingredients until well blended. As you mix the ingredients together, infuse the dough with positive energies. Project your good wishes for your coworkers into the dough. Drop by a teaspoon onto an ungreased baking sheet. Sprinkle each cookie with the lavender crystallized sugar. Bake 8-10 minutes.
Show up to work with a platter of these cookies to help bring some camaraderie to the break room that will overflow onto the sales floor.



Accentuate the Positive
You can use affirmations to help boost your own contentment, which serves as an example for others. Or perhaps encourage the inclusion of simple affirmations in morning meetings so everyone can start the day on the right foot.

Some affirmations to try include:
  • I am at my best. My work is at its best.
  • Together our team succeeds.
  • I am at peace. I am content. I am happy to help others.
  • I keep my relationships at work positive and trusting.
  • When times are tough, we pull together to help one another.

These affirmations can be used either by yourself or in groups. The more coworkers you can get to work with them, the better, but don’t try to force them on anyone. Let anyone who wants to participate do so, soon no one will want to be left out.

When you combine good intentions with a touch of magic, you can help to turn even the most unpleasant of work places into a goal oriented team that works together for the betterment of the business, and each other.



Spells for Tough Times
Available February 2012
Kerri Connor (Chicagoland, IL) is the author of Spells for Tough Times (February 2012). She is the High Priestess of The Gathering Grove, and has been practicing her craft for twenty-five years. She is the author of three other books of magic, and her writing has appeared in The Blessed Bee, Sage Woman, PanGaia, and New Witch. She runs The Pagan Review, a website that provides reviews of Pagan products. She also recently started Nurturing Necessities, a non-profit charitable organization.

Kerri Connor on Her Favorite Bookstore:
Kerri Connor, a former Border’s addict, now frequents Howl at the Moon in Richmond, Illinois.

      




Anyone else have ideas for beating back the winter blues? Please share!


Monday, November 21, 2011

Lo Scarabeo Pendulums, Runes, and Tarot Bags Make Great Stocking Stuffers!


The holiday season is upon us—a time for family, a time for friends, and a time for giving gifts. Ahh, the gift giving. Have your customers asked for suggestions for that someone who has everything? Looking for something with which to stuff your own Yuletide stockings?


Lo Scarabeo makes a number of pendulums, runes, tarot bags, tarot cloths, and notebooks/journals (in addition to their numerous tarot decks) that not only make great gifts, but great stocking stuffers! Look no further for the perfect, stocking-sized giftables.

Pendulums:
Pendulums are amazing tools for divination, dowsing, and answering questions relating to love, work, health, money, and much more. Not only abundantly useful, Lo Scarabeo pendulums are also eye-catchingly beautiful. Pictured at left is the Amethyst Chakra Pendulum; you can view all available pendulums here (note: you must log in to your account to view page).






















Runes:

Rune sets will bring new energy to divination, magic, and meditation practices. Sacred runic symbols have been carved into varying stones, making these exquisite runes magical as well as beautiful.  At left are the Amethyst Runes; you can view all available runes here (note: you must log in to your account to view page).














Tarot Bags:
Attractive and useful, tarot bags are an ideal way to safely store and protect valuable tarot decks. Pictured is the Rose in Hand satin tarot bag; you can view all available tarot bags here (note: you must log in to your account to view page).









Tarot Cloths:

Explore the many uses of these beautiful velvet cloths from Lo Scarabeo! Featuring embroidered symbols from various traditions, these multi-purpose cloths are ideal for altars, divination practice, ritual, meditation, and home decoration. Pictured at left is the Pentacle Velvet Cloth; you can view all available tarot cloths here (note: you must log in to your account to view page).






Note boxes:

These decorative note boxes from Lo Scarabeo bring a touch of elegance to any living space. Perfect for home or the office, it comes with blank paper for jotting down phone messages, reminders, to do lists, and anything else on your mind. Or try using this beautiful box to store a favorite tarot deck, jewelry, photos, souvenirs, runes, or any other mementos that deserve a special place.  Pictured is the Fairy Note Box; also available are the Cat Note Box and the Pagan Note Box.







Journals:

As a dream diary, sketchbook, or Book of Shadows, these gorgeous journals are the perfect place to record ruminations, insights, and experiences. Pictured is the Stars Journal; you can view all available journals here (note: you must log in to your account to view page).




Google eBooks™ "How-To" Flier Now Available

Having trouble market eBooks to confused buyers? Have questions about downloading Google eBooks™ onto different e-readers? The American Bookesellers' Association (ABA) has created a "how-to" flier that provides customers with step-by-step instructions for the entire Google eBooks™ process. 


Download your flier and get more information about marketing Google eBooks™ here.

Friday, November 18, 2011

Free Tools for Small Business Saturday, November 26


The second annual Small Business Saturday, November 26, is right around the corner! This initiative urging shoppers to support their small businesses is gaining traction. So far, over two million people on Facebook have “liked” Small Business Saturday.

The Small Business Saturday website offers a wealth of free tools to promote your business and gear up for the big day. There’s in-store signage and e-marketing materials, such as logos and e-mail templates. Also provided are easy ways to rally your customers through Facebook, YouTube, Twitter, and YourBuzz.

Are you doing anything special for the biggest shopping weekend of the year? Please tell us.



Booksellers Give Tips for Promoting eBooks


Bookselling This Week, the free weekly e-newsletter of the American Booksellers Association (ABA), recently talked to several booksellers about eBook marketing.

“The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who recently talked to Bookselling This Week about e-book marketing — Paul Hanson of Village Books, Christie Olson Day at Gallery Bookshop & Bookwinkle’s Children’s Books, and Pete Mulvihill of Green Apple Books.”

Here are some highlights from the article “Booksellers Share Best Practices for Promoting E-Books” by Karen Schechner.


Elect an “eBook answer guru” who can work one-on-one with customers to answer questions, set up their e-reader, and download their first book.

Host eBook and eReader discussions for answering questions and exchanging ideas.

Spread the word. Talk face to face with customers about eBooks. Create in-store handouts and bookmarks to start conversations with customers.

Provide published reviews of eReading devices.

Post signs and fliers promoting eBooks. Highlight well-priced titles with QR codes.


Have any tips to share? Please chime in!



Eye of Horus and Other Indie Stores Embrace eBooks


eBooks have become a force to be reckoned with.

To be honest, I still like to read the old-fashioned way. But there’s an undeniable growing population of folks who are embracing digital books. As a result, more and more independent bookstores are starting to sell eBooks and eReaders. In fact, Eye of Horus, a metaphysical store in Minneapolis, Minnesota, opened their new eBookstore this month.

Since Google eBooks ™ launched their e-book program last December, over 250 independent bookstores have started selling their digital books. This article from IndieBound explains why Google eBooks are indie store friendly.

“A Google eBook is a new form of cloud-based digital book that allows readers to access their libraries on almost any device from one single repository, regardless of where the e-book was purchased. ABA has partnered with Google because of its open and accessible platform so ABA member bookstores can provide an easy way for their customers to discover, read, and buy e-books at competitive prices.”

Are you currently selling eBooks or considering it? Do you have concerns about plunging into the eBook marketplace?  Please let us know!