Monday, September 30, 2013

The October New Moon Is Here--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our October 2013 issue of the New Moon was mailed this morning. This issue includes:
-Combating Holiday Stress with Healing Exercises and Essential Oils
-Shelftalkers (Chinese Healing Exercises; Mixing Essential Oils for Magic; To Walk a Pagan Path; and Faeries & Elementals for Beginners)
-November New Releases
-Llewellyn's 2014 Winter Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, October 2013 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Friday, September 20, 2013

Selling to the "Mobile-Assisted" Shopper

A short while ago, I wrote a post about a GalleyCat article, in which they discussed ways that retailers might be able to combat "showrooming," the practice of shopping in brick and mortar stores to gain information and make a decision before heading online to price compare between hundreds, if not thousands, of retailers.

It is definitely very true that the retail landscape has changed with the advent of the smartphone; I don't personally believe that all consumers practice "showrooming," nor do I believe that all "showrooming" is bad (what if your online price happens to be the lowest, and that the consumer then purchases from you? Upon discovering your low online price, the customer would then be more likely to check your site—or store—first, and possibly make a purchase without comparing prices, armed with the knowledge that you will indeed have the lowest prices). That said, the practice can be (and has been) damaging to many stores. Is it possible, as GalleyCat suggests, to fight the practice?

In the September 20, 2013 issue of Shelf Awareness Today, there is information regarding a study done by Columbia Business School/Aimia that studied the shopping patterns and motivations of 3,000 "leading-edge" consumers from the US, the UK, and Canada. While the study is not limited to publishing, what they found was a bit surprising, and the study's aim was to show retailers "concrete steps they can take to entice consumers armed with mobile devices to make purchases inside their store walls." So, instead of fighting the practice of "showrooming," perhaps we should instead be helping our "mobile-assisted" shoppers in their research, so that they can be assured that they are getting the best product, at the best value, and with the best service, from us. Read the full Shelf Awareness Today article and see the report's key findings.

Wednesday, September 18, 2013

Combating Holiday Stress with Healing Exercises and Essential Oils



The holiday season is approaching, and, unfortunately, many of us tend to get bogged down with stress instead of enjoying the small pleasures of the season. It is far too easy to feel dragged down and drawn out while rushing to get last-minute, year-end items at work completed, or in our quest to create the perfect holiday experience for ourselves and our loved ones. In the coming months, if you feel stress and anxiety creeping up, we suggest you turn to short, simple healing exercises based in Chinese medicine, and add in an essential oil blend to center, ground, and rejuvenate your mind and body.

Steven Cardoza's new book, Chinese Healing Exercises, is filled with 88 simple exercises— that can be performed by anyone, regardless of age or health—that are based on acupressure, Taiji, Qi Gong, Daoist yoga, and other traditional Chinese health practices. Separated into chapters by parts of the body, and with a multitude of illustrations and an index of which exercises to use for common ailments ranging from arthritis to weight loss, Chinese Healing Exercises is perfect both for everyday use and for those moments when you need a little pick-me-up. Below we have included two exercises, the Temple Massage and the Face Wash and Wipe Down, that combat stress and that can be easily performed anywhere.



Temple Massage
Massage can serve many purposes. This one addresses two common ones, that of relaxing tight or tense muscles, and of encouraging qi flow. Together, that can improve local blood circulation as a bonus. Many people don’t consider that the scalp is covered in muscle. The muscles at the temples are aptly named the temporalis muscles. The main acupuncture meridian at that location is the Gall Bladder meridian. In addition to the benefits common to all these exercises, this one is useful in relieving both tension and migraine headaches.

Place the tips of two or three fingers, whichever is most comfortable, at both temples, slightly above and in front of your ears. If you press directly towards your skull, you may feel indentations in the bones there. While those are the most advantageous spots for your fingertips, don't worry if you can't find them, anything in that area will be of benefit.

Start gently at first, but gradually apply more pressure as you make small circles with your fingertips.
Use "attractive force," that is, don't let your fingers slide over the surface of your skin, but engage the muscles below. Circle your fingertips 10-12 times forward, and then the same number of times backwards. If you're prone to headaches or stress, you may feel the muscles ache under the pressure. That's not dangerous, and is in fact beneficial and necessary to relive the tension there. Don't use so much pressure that it actually hurts, though. That's never a good idea. You can repeat the cycle of 10-12 circles in each direction two or three times if you'd like.

Face Wash and Wipe Down
This is a necessary concluding step to be done after the preceding face, head, and sense organ exercises. The daily lives of most people bring excessive amounts of qi to the head, because of the overuse of the eyes in particular, reading, working at a computer, and watching television. Listening to music or lectures throughout the day, and being involved in any sort of mental work similarly brings a lot of qi to the head, and care must be taken to remove that qi, or it can, and often does, get stuck and create a variety of problems. Some of those problems may include headache, eye strain, diminished vision, ringing in the ears, cloudy thinking, memory problems, or any number of other sensory, emotional or cognitive changes. The Temple Massage exercise is designed in part to disperse any such excess, but it's not an absolute guarantee especially in someone conditioned to bring qi upwards out of daily habit, so this Wipe Down is an important final step.

Begin by rubbing your hands together until they are comfortably warm. Then rub your hands over your face as though you were washing it, using just enough pressure to move the muscles under your skin. This activates the qi and moves the blood, in no particular direction, just stirring and breaking up any pockets of stagnation that might be present. Do this for just a few minutes, being sure to wash over every area of your face, neck and head. Then place your hands at the top of your head, keep them in physical contact with your body, and wipe down the front of your face, neck, chest and belly, to just below your belly button. Bring them to the top of your head once more, and wipe down the sides of your head, over your ears, the sides of your neck, and then again down the front of your chest and belly, to just below your belly button. Bring your hands to the top of your head one last time, and wipe down the back of your head and neck, and then again down the front of your chest and belly, to just below your belly button. You can do this sequence one to three times, more or less to taste. On the last time, leave your hands just below your belly button for a minute or so, and allow your mind to gently focus and settle there. The wiping down motion will bring the qi out of your head and into your body, which is the most important part of this ending practice. Even if you can't sense qi at all, placing your hands just below your belly button and focusing your mind there will direct your qi to your dantian. To whatever extent you may be able to store qi even unconsciously, this will facilitate that process.

Add a Magical Essential Oil Blend
Scents can stimulate, inspire, and enchant us; they can also be powerful aids in creating magical change. Sandra Kynes's new Mixing Essential Oils for Magic is a straightforward guide that helps you understand how to choose the best oils for your own creative and magical mixing. Not only will you find step-by-step instructions on how to measure, mix, and assess blends, but you will also gain a full understanding of essential and carrier oils and how they work together. The book is divided into three sections: the historical background of oils and their present-day uses, an encyclopedic listing of plant profiles from which essential and carrier oils come, and thorough cross-references for the oils and their magical associations. Learn about the historical uses of scent in ritual, how to blend oils by botanical family, scent group, perfume note, or magical association, and also how to make unique mixes an integral part of your spiritual and magical practices.



Below is an essential oil recipe that Sandra shares in Mixing Essential Oils for Magic.

Grounding Essential Oil Blend
This grounding blend is perfect for use after rituals or whenever you need help bringing your energy back to a mundane level. This blend was created using the single scent group method of selecting oils (covered in Chapter 4 of Mixing Essential Oils for Magic). This blend uses three oils from the woody scent group: patchouli, cypress, and vetiver. Both cypress and patchouli are associated with grounding and vetiver with balance. All three oils are associated with protection, adding an additional sense of security. Jojoba is a good carrier oil, as it supports the grounding and centering of energy as well as balance.

Use:
Patchouli: 20 drops
Cypress: 15 drops
Vetiver: 5 drops
Jojoba: 2ml (½ teaspoon) Carrier oil

For most magical applications, your essential oil blends can be used in place of actual herbs (except for eating them) in spells, charms, and as amulets. The more you enjoy blending the oils, the more uses you will find for them.

Tuesday, August 27, 2013

The September New Moon Is Here--Check Your Inbox!

For those of you who currently subscribe to our email newsletter for booksellers, The Moon, you may have noticed a few changes.

We've streamlined the look, included new features, and christened it with a new moniker: The New Moon. As with this blog, our goal is to really connect with you, our selling partners, each month and offer support, guidance, and resources with the aim of helping you grow and thrive in this ever-changing market.

Our September 2013 issue of the New Moon was mailed this morning. This issue includes:
-Re-Imagining the Holidays: 6 Ways to Resist Overabundance and Create Gratitude y
-Shelftalkers (Magical Fashionista; Living a Life of Gratitude; The Old Magic of Christmas; and Embracing the Spirits)
-October New Releases
-Llewellyn's 2014 Winter Catalog
-Indie Stores' Top Five Picks
-And Much More!

If you did not receive a copy in your email inbox, you can also view it here: The New Moon, September 2013 Issue.

You can also visit our website to subscribe to The New Moon, ensuring that it reaches you each month (please note that you will need to log in/register to be able to join our mailing list).

Monday, August 19, 2013

Re-Imagining the Holidays: 6 Ways to Resist Overabundance and Create Gratitude

From Thanksgiving to New Year's, many of us get trapped in a cycle of overabundance—the state of having too much. As in: more than we can use or process. Sara Wiseman, author of Becoming Your Best Self and the new Living a Life of Gratitude, shows us how we can release these worn-out traditions and create new holiday experiences that fill us with simple abundance and gratitude.

The following entry was originally posted by Sara Wiseman in the Llewellyn Journal on September 23, 2013.


Christmas Apples


Are you dreading it, already?

You know…the whole shopping-gifting-cooking-cleaning-eating-drinking socializing-relatives-traveling season just ahead?

From Thanksgiving to New Year's, many of us get trapped in a cycle of overabundance—the state of having too much. As in: more than we can use. More than we can process. The cup not just full, but overflowing.

It's gotten worse in recent years, starting with Christmas decorations that go on display at Halloween to the frenzy of Black Friday. We've become a culture of excess and a society of waste, moving from the next new thing to the next…without ever taking the time to enjoy any of it. We have so much, and it's arriving so fast that we can't use or even experience it all.

This overabundance—having more than we really need—creates stress, lowers vibration, and zaps energy from mind, body and spirit.

Now, I'm all for abundance! I'm certainly not one to pass up on anything that brings pleasure or beauty or connection to my life. But when we become trapped in the cycle of overabundance—the endless circle of want, get, want, get—our lives fall out of balance.

Six Ways Overabundance Causes Holiday Stress
During the holidays, overabundance shows up in different forms. It's not just eating rich foods or excessive gifts, as you'd expect, but less obvious ways as well, including: too much socializing, complex family relationships, rigid tradition, and low vibration group thought.
Here are six areas where overabundance can create stress in your life:
  1. Overabundance of Food
    Rich, sweet, fatty holiday food lowers your physical vibration, which affects mind and spirit, too. If you work in an office or with a group of people, it's hard to escape the sweets in the break room! Alcohol from frequent social events adds to this mix. Don't worry about weight gain—instead, be focused on the energetic signature of the food you eat. Is it processed? Will it make you feel good? Does your body really want it? Pay attention, and don't let the season of indulgence lower your vibration.

  2. Overabundance of Gifts
    The cycle of shopping, buying, wrapping, giving, and receiving can be very stressful, even if budget is not a concern. The sheer energetic reality of involving ourselves with objects, or "stuff," can be overwhelming, especially when we understand that every object has its own frequency, vibration, or energetic signature depending on where it came from, how it was made, who made it, and so forth…this is a lot of new energy to add to your reality!

Consider your energy as you decide how or if you will give and receive gifts this year. Consider your energy if you decide to do without, do less, or give experiences or to charity instead. Once you break the gift cycle, you will be surprised how free you feel.



  • Overabundance of Socializing
    Office parties, school events, the annual party you've gone to every year for ten years…All of this has a certain clamor of "must attend" attached to it, when in reality, you can change plans, opt out, or do something different. Don't rely on what you've always done—you're a new person now, and you may want to try something different. Reassess every year.

  • Introverts especially may need a lot of private time during this season; give yourself the gift of quiet and solitude.



  • Overabundance of Family Relationships
    There's that saying: you can't go home again. And yet every holiday season, most of us continue to swim up river to our birthing place. Many times, the wounds, past hurts, and misunderstandings are still there. And because we're so busy during the holidays, we don't have time to work on our relationships with our family members. Understand that family karma is complex, and the stress of the holidays makes it more so. Be gentle with yourself and others. Have an exit strategy if things go awry. If it's just too much, opt out and try again another time.



  • Overabundance of Tradition
    Just because you've always done it a certain way doesn't mean you have to do it that way now. This might include: going to a certain event, party, gathering, or church service; wearing certain clothes; decorating a certain way; eating certain foods; being with certain people; and so on. Break free from the rigid traditions your family has "always done" and see what else the Universe might have up its sleeve for you and yours!



  • Overabundance of Group Thought
    Understand the power of group thought or collective soul to affect your mood. We've all seen what fear-based beliefs can do to collective thought: hate, violence, financial ruin, and war are all products of low-vibration thinking. During the holidays, mindless consumption is the culprit: everyone is stressing out on want, get, want, get. This creates enormous stress, and when this is done in the collective, everyone feels it. During this time, connect to your own higher self, God/One/All/Divine/Source, frequently and deeply. Use Thanksgiving and Solstice as markers for the season—times when you can easily dip into gratitude and joy.

  • The Joy of Doing it Differently: Releasing Worn Out Traditions, Creating New Experiences
    For years, I traveled north for Christmas—packed up my partner, kids, dog, and a car full of gift-wrapped presents and hustled the I-5 corridor from Portland to Seattle.

    The trip was no over-the-river-and-through-the-woods…everything about it was stressful! Traffic on Christmas Eve was difficult, at best. We were cooped up and restless in my mom's tiny one-bedroom condo. And we were stuck in the city, instead of out in the nature we loved. And yet, I gritted my teeth and did this trip for twenty-nine years because it was my family tradition.

    Until last year, the Universe stepped in and simply said, "no."

    Early that fall, I'd had two (successful) surgeries for cancer. But I was still in recovery, and by the time the holidays rolled around, the Universe started informing me, at first gently and then persistently, that I wasn't up for the trip.

    What? Not go to Seattle? Not do the family trip? Really? Yet every time I asked for guidance, the answer came back loud and clear: No. Not this time. And so, after a very long family discussion, we opted out.

    For the first time ever, we stayed home in Oregon for the holidays. We cooked a little food, and opened a few of gifts—inexpensive, silly things. We decorated our tree. We slept in late, and took long winter walks in the woods, and at night we bundled up in blankets on the porch and watched the winter stars move across the sky.

    It was low-key, it was real, it was absolutely us…and it was one of the best Christmases ever.

    Since then, I've let go of all the old ideas about how the holidays "should" be, and begun to recreate them as truly authentic celebrations—genuine expressions of gratitude for this amazing human journey. I've recognized the holidays for what they really are: holy days, outside of any religion, that ask us to go quiet and still as we give thanks for our lives. A beautiful time, filled with deep appreciation and joy.

    I'll admit, it wasn't easy. It took a very active releasing of the cycle of overabundance in all its forms—food, gifts, socializing, family, tradition, and group thought—to allow this lovely clarity to shine forth.

    In fact, stepping into this way of living authentically can be quite difficult at first—it may require letting go of tradition, from what the mainstream dictates. It might mean something as big as deciding not to visit home during the busy season. Or, it could be as simple as choosing to not indulge in holiday foods, so your body—and you—feel better. Or maybe giving only a few, inexpensive gifts.
    These decisions are yours to make.

    When you allow yourself the freedom to create your holiday your way—not the one dictated by mainstream society, or handed down from your ancestors, but yours alone—everything about the season shifts.

    Gratitude, which might have seemed the furthest thing from your mind in that cycle of "must dos" and mainstream stress, becomes alive in you again.

    Most importantly, you begin to understand that overabundance isn't actually what you need—after all, you don't really require a cup that's overflowing. You just need a cup that's full.

    Ten Ways to Jump-Start a Holiday Filled with Gratitude
    1. Travel outside of peak season, if you travel at all. Booking a flight Christmas Day instead of Christmas Eve is an entirely different experience.
    2. Limit gifts to small, inexpensive tokens. Or gift "experiences" instead.
    3. Make a bucket list of what you really love about the holidays: walking in the snow, sleeping in, watching Frosty the Snowman. Do these, and let the rest go.
    4. Graciously decline invites that no longer fit. A simple, "I'm sorry, we can't make it" is all you need.
    5. Sleep, rest, be still. It is winter, after all.
    6. Play cards, catch, dolls…connect with younger ones and your younger self.
    7. Sing.
    8. Revisit the holidays as holy days. Go to church, if that feels right, or a spiritual service in your community. Celebrate the Winter Solstice as an end of darkness and arrival of light.
    9. Give hugs, the best gift of all!
    10. Get emotional, feel it all, and celebrate, in your heart. Life is a miracle.

    Llewellyn's Winter 2014 Catalog Is Here!

    Llewellyn's Winter 2014 Catalog

    It’s here—Llewellyn’s Winter 2014 catalog featureing January through April 2014 new releases!
     Download the PDF here.

    Headlining our Winter 2014 catalog is a wide array of books, including:






    Perfect for browsing, this full-color catalog features a complete listing of our new releases for January through April, 2014.

    Tuesday, July 30, 2013

    How Booksellers Might Be Able To Combat Showrooming

    GalleyCat had a great article a few days ago discussing ways that booksellers can potentially combat "showrooming" (the practice by customers of viewing items in a store, then using a mobile device or computer to search for cheaper prices online and elsewhere). The article, titled "How Booksellers Might Be Able to Combat Showrooming," includes a great slideshow of ways that retailers can match online prices and persuade some "showroomers" to make their purchases in the store.

    From GalleyCat


    You can read the full article and view the slideshow here.