Monday, August 1, 2011

Bringing Your Pet to Work

Who wouldn’t love to spend the entire day with their furry, feathered, or scaled loved ones? Do you bring your pet with you to your store to roam the aisle and greet customers? Are you considering making this leap?

In The Pet Project, an article published by New Age Retailer, Janine DePaulo explores the blessings and challenges of keeping pets in a retail shop. Animal allergies, social skills (of the animal), legal issues, and various other factors come into play when an animal takes on the honored roll as store mascot. This article shares tips for making it a positive experience for your pet, your customers, and your business.

If you decide to go for it, DePaulo suggests setting up a special display that will of special interest to cat fanciers, dog fans, and other animal lovers.

". . . consider creating a pet corner or display that regularly features the latest animal books, art, and other related products . . . Name the space after your pet: “Kallie’s K-9 Korner” or “Payton’s Purrfect Picks.” When customers show an interest in your pet or start telling you their own pet stories, ask them if they have checked out the display. Chances are, if they are interested in animals, they are interested in animal merchandise.

Need ideas for products to fill in your special animal section? Here are some suggestions:

The Enchanted Cat

The Healing Wisdom of Birds

Tarot of Pagan Cats

Cat's Eyes Journal

What Animals Tell Me

Animal Omens

Is Your Pet Psychic?

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