A few of the key points covered in the interview include:
- How to encourage people to come to your local business.
- How to use photos to create an experience online.
- How to use Twitter for real-time monitoring and what to look for.
- The biggest thing businesses forget to do on Foursquare and why it makes the difference.
- How to create stories for customers to talk about.
- How to put out a social media fire.
Watch the 5 minute video of Ramon De Leon's interview and read the full post here.